I’ve always loved the simplicity of nature and the beauty of Australian native botanicals. My passions led me to complete specialised studies in natural skincare formulation before creating my own range of natural skincare products showcasing Australian native botanicals. 

Looking back, I remember the early days of starting my own natural skincare brand, Wild Leaf Botanicals in 2015. Hours of research and hours of learning the ins and outs of owning a skincare business. And that’s why in early 2018 I decided to document my learnings in my signature Skincare Business Foundations course to help others navigate their skincare business ideas to execution. 

With degrees in Business and Psychology and a 10-year+ corporate background in risk management, auditing and compliance, I now combine my business know-how with the insights and knowledge gained from starting my own skincare brand to help others build a solid business foundation. Specialising in cosmetic regulations, I formalised my industry knowledge by completing a Certificate in Cosmetic Regulatory Essentials through the Institute of Personal Care Science.

Serving as a mentor and guide to other skincare business owners through my regulatory and business consulting services, nothing is more rewarding than being able to provide support and resources to help them succeed and be compliant. 

I am a passionate advocate of the Australian natural skincare industry and the founder of an active online support community, Natural Skincare Makers Australia.

When I'm not busy working, I travel and go on as many adventures as I can - I love experiencing new cultures and exploring new places.

Want me to help you on your skincare business journey? Take a look at my essential guides and services. 

Jennifer Rudd - Founder of Skincare Business Foundations