AS FEATURED IN:
How am I different?
Sure, there are other business course providers, coaches and regulatory consultants out there, but most of them don’t focus solely on cosmetics and beauty brands, and/or haven’t ever had their own skincare brand.
I’VE BEEN THERE, DONE THAT WHEN IT COMES TO SKINCARE BUSINESS
I love working specifically with cosmetics brand owners, and I’m so passionate about our industry and helping brands flourish.
With my combination of 13-year corporate background and 8-year+ industry experience, I’m able to take a unique and dynamic approach to how I can help you.
You can rely on me for:
Friendly, personalised service
You won’t just feel like a number when you work with me – I love getting to know my clients and celebrating their successes.
Keeping you in the loop
I’ve been let down by service providers in the past, and know that a little bit of communication goes a long way to making sure clients are happy.
Expert, high quality work
I take pride in my work and love hearing feedback from clients and students about how I’ve gone above and beyond what they expected.
Some of the brands I’ve worked with
MY STORY
Where it all began and how it’s going now
2015: Seeking a creative outlet
This led me to a passion project (read: creative outlet) of creating my own range of skincare products showcasing Australian native botanicals. I studied skincare formulation… and so my adventure began.
I remember the early days of starting Wild Leaf Botanicals – hours of research and learning the ins-and-outs of owning a skincare brand, thinking, “we didn’t learn this at uni!”. Being a compliance nerd, I loved learning about cosmetics laws and regulations. But it took a long time sifting through Google results and reading all the different legislation in detail to even try and understand how to be compliant. When I could have spent more time doing fun stuff like creating amazing products.
2022: Going all in
After four years of growing Skincare Business Foundations organically as a side hustle, it grew to the point where I knew it was the right time to finally take the plunge and go all in.
I ditched the day job and waved goodbye to the corporate hamster wheel – and said hello to beautiful, refreshed branding.
Now I focus full-time on helping ambitious and ethical entrepreneurs feel empowered and confident, knowing you’re on the right path toward building a successful (and compliant) skincare brand you love.
2008: From graduate to corporate
After seven years of study with a few twists and turns (aka degree changes) along the way, I graduated from uni with degrees in Business and Psychology, and began my corporate career. At the time, I thought that was the only option I had!
I went on to work in a range of risk, compliance and audit roles in financial services and energy industries. Whilst I learnt a lot and met some great people, I never felt like I fit in or could be my true self. And I knew there had to be more to life than climbing the corporate ladder.
2018: A new business journey
I realised I wasn’t alone – there were other aspiring skincare entrepreneurs out there pursuing their passion projects. They had innovative product ideas, but didn’t necessarily have the business and compliance background I did. This meant they too were wasting hours down Google rabbitholes, and left feeling confused and overwhelmed about how to start a skincare business.
Then, in early 2018 I had a lightbulb moment – why not combine what I love (the beauty industry, helping people and interpreting regulations) with what I’m good at (business, teaching and interpreting regulations). I realised my bigger purpose was to help others navigate their way on their own skincare business journey. And that’s how Skincare Business Foundations was born.
2008: From graduate to corporate
After seven years of study with a few twists and turns (aka degree changes) along the way, I graduated from uni with degrees in Business and Psychology, and began my corporate career. At the time, I thought that was the only option I had!
I went on to work in a range of risk, compliance and audit roles in financial services and energy industries. Whilst I learnt a lot and met some great people, I never felt like I fit in or could be my true self. And I knew there had to be more to life than climbing the corporate ladder.
2015: Seeking a creative outlet
This led me to a passion project (read: creative outlet) of creating my own range of skincare products showcasing Australian native botanicals. I studied skincare formulation… and so my adventure began.
I remember the early days of starting Wild Leaf Botanicals – hours of research and learning the ins-and-outs of owning a skincare brand, thinking, “we didn’t learn this at uni!”. Being a compliance nerd, I loved learning about cosmetics laws and regulations. But it took a long time sifting through Google results and reading all the different legislation in detail to even try and understand how to be compliant. When I could have spent more time doing fun stuff like creating amazing products.
2018: A new business journey
I realised I wasn’t alone – there were other aspiring skincare entrepreneurs out there pursuing their passion projects. They had innovative product ideas, but didn’t necessarily have the business and compliance background I did. This meant they too were wasting hours down Google rabbitholes, and left feeling confused and overwhelmed about how to start a skincare business.
Then, in early 2018 I had a lightbulb moment – why not combine what I love (the beauty industry, helping people and interpreting regulations) with what I’m good at (business, teaching and interpreting regulations). I realised my bigger purpose was to help others navigate their way on their own skincare business journey. And that’s how Skincare Business Foundations was born.
2022: Going all in
After four years of growing Skincare Business Foundations organically as a side hustle, it grew to the point where I knew it was the right time to finally take the plunge and go all in. I ditched the day job and waved goodbye to the corporate hamster wheel – and said hello to some beautiful refreshed branding.
Now I focus full-time on helping ambitious entrepreneurs like you feel empowered and confident, knowing you’re on the right path toward building a wildly successful skincare brand you love. One that’s profitable, compliant and offers you freedom and flexibility. Because it’s totally within your reach to have the life you’ve always dreamed of!
5+
YEARS AS A SKINCARE BUSINESS MENTOR & REGULATORY CONSULTANT
400+
BRANDS I’VE HELPED THROUGH MY RESOURCES, COURSES & SERVICES
2
SIGNATURE COURSES (WITH MORE ON THE WAY)
7K+
AUDIENCE ON EMAIL, INSTAGRAM, LINKEDIN AND FACEBOOK
WHAT I CAN OFFER YOU
Dive in to the goods
What to expect when you learn or work with me:
PROFESSIONAL
With university degrees, an extensive corporate background in risk and compliance, and real-life cosmetic industry experience and expertise, you can be rest assured I’ll provide a high quality and professional service, and help you build your own professional business.
COMPLEX MADE SIMPLE
Think of me as your Google Translate for Australian laws and regulations. Whether it’s in a course or report, I’ll explain everything in a way you can easily understand – minus the jargon – saving you the headaches and confusion of going it alone.
CONTEMPORARY
In the ever-changing cosmetics industry, it’s important to stay on top of current trends and legislative changes. I’m always learning and will share what I’ve learnt with you, so you can always be up-to-date and compliant – without doing all the research yourself.
TRANSPARENCY
When running a business, it can be hard to know what to believe or who to trust. I’ve got your best interests at heart – any opinions or recommendations will be genuine and unbiased recommendations. And I’ll always be open and honest with you – forget the fluff.
CONNECTION
I take the time to get to know my clients and students – what your goals are, what you’re struggling with and how I can help. I’ll be right there by your side as your “guardian angel” throughout your business journey, plus connect you with well-respected industry experts.
PROFESSIONAL + PROFITABLE = FREEDOM & FLEXIBILITY