In this episode of Skincare Social, I chat with Nell Casey from Fete Creative, who specialises in content strategy and copywriting for e-commerce brands. Two weeks ago, Alex from Haven Studio came on to talk about all things brand and branding from a VISUAL...
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![[Podcast episode] BioLIEgi: Unpacking the recent Biologi court findings and what it means for the cosmetics industry](https://www.skincarebusinessfoundations.com.au/wp-content/uploads/2023/11/Skincare-Social-Biologi-court-case-false-and-misleading-claims.png)
[Podcast episode] BioLIEgi: Unpacking the recent Biologi court findings and what it means for the cosmetics industry
In this episode, I unpack the landmark 3-year legal battle involving skincare company, Biologi, and ingredient supplier, Plant Extracts. The case concluded with the companies found guilty of making numerous false and misleading claims, leading to an order to publish...
The branding secrets every skincare and beauty brand owner needs to know – with Alex Stockdale, Haven Studio
Dive into the dynamic world of branding with Alex Stockdale of Haven Studio, an amazingly talented brand designer who has loads of experience creating beautiful skincare and beauty branding. Alex shares her expert insights on establishing and growing a compelling...
From tradies to the Today Show and making $100k in 3 months – with Zac London, Frase Skin
In this episode I've got another inspiring founder story for you with Zac London, Co-Founder of Frase Skin, who's also been one of my students and clients. Zac launched Frase Skin only 6 months ago with his younger brother Beau, and they're already making huge waves...
An open and honest conversation about fearmongering and misinformation in the skincare world – with Candice Sangster, Sanctyouary Beauty
Candice and I met at an in-person business workshop early this year. Candice runs Sanctyouary Beauty Studio in the heart of Maleny, offering holistic beauty services and spa packages, as well as makeup lessons using natural products. We connected straight away and...
The 5 biggest marketing claims mistakes made by skincare and beauty founders (and how to avoid them)
It's no secret that making claims about your cosmetic products can be one of the most challenging parts of being a skincare and beauty brand owner: Can I say this about my product? Can I write this on my social media? Can I add this to my label? Am I going to get in...