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In this article that featured in the Sep/Oct print version of Professional Beauty magazine, I share with readers my top five tips for making the most of the online shopping boom.

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When you run a business online, your website is your 24/7 shop front. It’s the main way customers discover who you are, learn about your brand and shop your products. It should also communicate vital information to your customers about your products, policies, and terms and conditions.  This means it’s important to get it right – to

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