Compliance Confidence

Stop losing sleep over labels and go from confused to compliant with Compliance Confidence.

The ultimate course to get your skincare or beauty brand legally compliant in Australia.

Jennifer Rudd Skincare Business Foundations 20

It’s not uncommon to feel lost when it comes to compliance.

Searching online can send you in circles

With multiple government agencies involved in the regulation of cosmetics and skincare in Australia, you’ll often find yourself jumping between websites to find the information you need.

It's not as easy as looking at other brands

Even more established skincare and beauty businesses are getting caught out when it comes to legally compliant labels and marketing.

Legal advice isn't always affordable

Every dollar counts in business, particularly if you’re a small startup. Consulting a lawyer or regulatory consultant can cost hundreds or even thousands.

Getting it wrong can be a costly mistake

The penalties for making false claims or not being compliant can range in the tens of thousands. Even having to recall your product or reprint your labels costs time and money – not to mention the cost to your reputation.

 If you’ve ever felt like compliance concerns are holding you back from launching or growing your brand, you’re not alone.


It’s an essential part of building a sustainable skincare business.

Save money

Avoid costly recalls and label reprints by getting it right from the very start.

Confidently market your products

Market your products the right way (and avoid being banned) on platforms like Facebook, Instagram and TikTok.

Start scaling

Start wholesaling with your fave big retailer who undertake compliance reviews for every new product.

Do right by your customers

Feel good knowing you have an ethical business you can stand behind and be proud of.

Australian Cosmetics Regulations

But they don’t make it easy to comply! It’s not black and white – there are many shades of grey.

I remember when I had my own skincare brand… Even though I’d worked in corporate compliance roles for years, I struggled and still made compliance mistakes!

Since then, I’ve invested so much time and money on expanding my cosmetics compliance knowledge because I love it.

Now, after 6+ years as a regulatory consultant to brands worldwide, I’ve curated a compliance course designed specifically for brand owners – to help you get peace of mind, quickly.


Compliance Confidence


The ultimate course to cut your confusion and get your cosmetics brand legally compliant.

Compliance Confidence will guide you through the regulatory maze to help you understand just what goes into a compliant cosmetics brand.

Look, I know what you’re thinking. A course on laws and regulations – is it just going to be full of legal jargon and confusing terminology?

This is no boring compliance course, I promise. Taking complex concepts and breaking them down into easy-to-understand language is my superpower! No jargon. No fluff.

I’ve designed the course so you’ll learn how to be compliant at each step of your skincare business journey.

Plus, I’ve included lots of tools and templates to help you apply what you learn directly to your business.


Compliance Confidence is created for cosmetics business owners like you:


Skincare and beauty startups

You’re building a business from scratch and want to know you’re doing it right from the get-go (but don’t know where to start).


Adding skincare to an existing business

You’ve got a business, e.g. a beauty clinic or candles, and want to add a skincare product or range to it (and need to learn cosmetics regs).


Ready to scale up

You’ve got a quickly-growing skincare business but aren’t sure if it’s actually compliant (and this is holding you back from scaling up fast).


Prefer to DIY

You want to DIY compliance checks rather than spend money on consulting (you’re ready to be your own Compliance Queen or King).


The course is designed to get you compliant quickly and without the fuss:


Knowledge of how to comply

An understanding of the regulations that cover beauty and skincare brands in Australia and know exactly what you need to do to comply.


Compliant marketing terms

Terms you can use on your labels and marketing that are both appealing and compliant (you won’t find this on Google!).


Handy compliance checklists

Checklists to review your current labels, website and marketing, and whenever you create a new product or make changes.


Pathway to compliance

A list of actions you can take to make sure you’re compliant now and into the future.


Hi, I’m Jen, Skincare Business Mentor & Compliance Queen

In creating Compliance Confidence, I’ve combined my 13 year corporate background in risk management, audit and compliance, with the knowledge gained from starting my own skincare brand and 10-year+ cosmetics industry experience. I’m all about breaking down complex cosmetic laws and regulations into bite-sized chunks you’ll actually understand!

Too often, I’ve seen the pitfalls that come about with non-compliant skincare brands. When you’re a new or growing small business, non-compliance through things like incorrect labelling or misleading marketing can not only cost you time and money in reprints – they can also have a detrimental effect on your reputation. And that’s not to mention the risk to your business and you personally if something goes wrong.

I’m passionate about helping skincare and beauty brand owners create beloved, successful and fully-compliant brands. I’ve worked with hundreds of skincare and beauty brand owners on their path to a compliant, ethical and successful business. Now, it’s your turn.

Let’s get compliant.

Jennifer Rudd











Here’s what you’ll be learning:

(Because there’s more to being compliant than just your labels!)


Cosmetics Regulations 101

Get bonus access to this mini-course so you can recap on the basics, including:

  • What is a cosmetic?
  • Why compliance is so important
  • The consequences of non-compliance
  • The benefits of a compliant brand
  • Overview of regulators and regulations
  • PDF guide – Australian Cosmetics Regulations Unpacked; Importing Cosmetics into Australia Checklist



Registrations, Ingredients & Safety

What goes into your product is so important.
Learn how to make sure your formulations are compliant and can be legally sold in Australia, whether your products are imported or locally made, including:

  • What type of business registrations may be required
  • AICIS obligations, including registration and ingredient categorisation
  • Importing cosmetics into Australia
  • Poisons Standard (SUSMP)
  • Whether product safety testing is legally required
  • Requirements around product recalls
  • Demos – How to search the Australian Inventory of Industrial Chemicals; How to search the Poisons Standard (SUSMP); How to navigate the AICIS Portal
  • Tools and templates – Ingredients Compliance Checks Template

Cosmetics Labelling

Cosmetics labelling has some very specific requirements, and 99% of labels I review are non-compliant.
Avoid costly reprints and know how make your labels compliant, including:

  • What must be included on your labels (vs what is best practice or optional)
  • How to list ingredients properly
  • Labelling FAQs
  • Top 10 mistakes I see on labels and how to avoid them
  • Examples of compliant labels and packaging
  • PDF guides – Cosmetics Labelling Essentials
  • Tools and templates – Label Wireframe Template; Label Review Checklist; Ingredient Listing Calculations spreadsheet (for multi-component ingredients)
  • Demos – Poisons Labelling, Ingredients Listing Calculations



Marketing Claims

When it comes to making claims about your products, there are certain things you can and cannot say.
Learn how to make claims confidently (and avoid potential fines), including:

  • How to make compliant cosmetic claims, not therapeutic claims 
  • How to avoid making false and misleading claims
  • Making natural, organic, vegan, sustainable, cruelty-free, clean, Made in Australia and free-from claims
  • How to make compliant performance-based claims about your products
  • Top 10 marketing claims mistakes 
  • PDF guides – Cosmetic vs Therapeutic Claims Handbook (+ Dictionary)
  • Tools and templates – Marketing Claims Checklist (check your own claims!)

Selling & Marketing

Compliance goes beyond your labels and product packaging.
We cover the other legal bits you need to know before selling and marketing your products, including:

  • How to make sure your marketing copy and images are compliant
  • The legalities around running competitions
  • How to legally market on social media
  • How to be compliant with SMS and email marketing
  • What to know when working with influencers
  • What you legally need to display on a website
  • Consumer protection regulations
  • How to stay up-to-date with regulatory changes
  • Tools and templates – Marketing & Website Checklist

So whether you’re just starting out or looking to grow, after Compliance Confidence you’ll:

  • Know the regulations you need to comply with
  • How they apply to your business
  • What you need to do to be compliant AND
  • Be able to check whether you’re compliant and fix any areas that aren’t, so you can move onto your next priority.

Without having to spend hours searching for an answer that’s unGoogleable. Or asking in Facebook groups where you may or may not get the right answer.

Think of Compliance Confidence as your express ticket to understanding cosmetics regulations and how they actually apply to your business. 

Imagine if you could spend more time building your business instead, feeling peace of mind you’re on the right track? 

The content was great and very eye-opening! 


“Before Compliance Confidence, I was struggling with knowing where to go to get accurate information – seeing what other brands do and thinking it must be OK – and knowing the fine line between good marketing and non-compliance.

The content was great and very eye-opening! The demos that took you through processes were great too – such as looking up ingredients on the AICIS inventory. It was easy-to-follow for complicated content.

I loved the spreadsheets and everything that spells out what would otherwise be a complicated process. The Cosmetic vs Therapeutic Claims Handbook with the Cosmetic Claims Dictionary is fantastic to refer back to – it has become a bible.

Now I understand the difference in language to be able to make compliant claims and know the right websites and processes to follow.

I’ve got more confidence to not follow the crowd!”

Rosanna, Lovli Skincare


$700 ex. GST

Or make 6 x weekly payments of $125 ex. GST



Here’s what you’ll get:

4 x Pre-recorded Modules

Watch the 4 modules with 11 video lessons (plus Cosmetics Regulations 101) in your user-friendly course portal. I’m all about breaking down complex regulations into easy-to-understand information!

5 x Demos

 Watch the screen recordings and demos to see step-by-step how to do your own compliance checks, such as search for ingredients on the Australian Inventory of Chemical Substances, and the Poisons Standard.

7 x Tools and Templates

Save time and stress with easy-to-follow checklists and templates available in the portal, such as a Label Review Checklist and Marketing Claims Review Checklist.

2 x PDF Guides

You’ll get a copy of my Cosmetics Labelling Essentials and Cosmetic vs Therapeutic Claims Handbook (with Dictionary). These are the ultimate go-to guides and will become your bibles for labels and claims! 

Certificate of Completion

Once you’ve completed all the modules and lessons, you’ll receive a certificate of completion to keep for your records.

You’ll be able to access all the information, tools and recordings for 12 months. This includes any updates made to the content.

After that, you can opt to pay a low-cost subscription to stay updated. 

Having you explain the minefield of information out there in a simple way was invaluable!


“Prior to studying Compliance Confidence, I wasn’t sure if I was being 100% compliant. 

You’ve created a course that would’ve taken hours and hours to find personally – condensing it into 4 modules was perfect.

The lesson content, tools and templates were all excellent! 

The course had a lot of information presented, which I understand is the nature of the industry – and I think you nailed it.

It’s provided me with a lot of takeaways that’ll I’ll now navigate through.

Having you explain the minefield of information out there, in a simple way, was absolutely invaluable!”

Annette, Sanguine Scents


Join Compliance Confidence & uplevel your brand

Payment plan

6 x weekly payments of $120 ex. GST

– Total investment of $700 ex. GST
– Modules dripped out weekly

Prices in AUD. 

Pay in full

$700 ex. GST

– Save $20 by paying in full
– Get instant access to all modules

Prices in AUD.


Frequently Asked Questions

How long will the course take to complete?

There’s 4.5 hours of pre-recorded video content to watch in your own time, which includes the video lessons and demos (and Cosmetics Regulations 101). I’ve curated the course to include everything that you, as a small to medium-sized cosmetics brand owner, needs to know – and nothing you don’t. It’s streamlined yet value-packed so you don’t get overwhelmed and you can get compliant quickly (unlike other courses that take much longer to complete). 

Is there any live support during the course?

This is a self-paced course with pre-recorded video lessons to complete in your own time. The course is designed to give you the knowledge and tools you need to DIY compliance. But I know there are often grey areas… so I may offer live Q&A calls on a more regular basis at an additional cost for Compliance Confidence students or through my new online community launching soon.

How long do I get access to the course?

You’ll get access to the course portal for 12 months, including to any updates I make in the course material due to regulatory changes. You’ll be able to download the material, such as the slides, tools and templates. After that time, if you want to keep updated with regulatory changes, there’ll be the option to upgrade to a low-cost subscription to extend your access. 

I'm based overseas and want to bring my products to Australia. Is this course suitable?

Yes. The course will cover Australian regulations you need to comply with, including ingredients compliance, claims and labels. If you’re wanting to look after your own compliance instead of using my regulatory consulting services, it’s a great place to start!

Is this suitable if I've done Label Launchpad?

Yes! This course will go into more detail in some areas, and give you more tools to check your own compliance. Label Launchpad students get 50% off Compliance Confidence, so contact me if you’re interested to join!

Does it cover overseas regulations?

No, only Australian regulations are covered (but as you’ll find out the course you don’t necessarily have to comply with all international cosmetics regulations when sending products to overseas customers). I’ll also point you in the direction of who to contact for certain countries like the USA and UK/EU if you’re planning to sell your products overseas via a distributor or retailer.

I make haircare products, is it still suitable?

Yes, 100%! The course is relevant for any types of cosmetics, e.g. hair care, nail products, bath and body products, soap and perfumes.

I've got another question...

No problems! Please contact me and I’ll be happy to answer any questions you have.