fbpx
M
 

Popular wellness brand shut down by the TGA

by | Jun 15, 2023 | Compliance/Legislation, Therapeutic Claims | 2 comments

Over the weekend I got a DM from one of my students saying “So glad I did your course Jen!!”.

A popular wellness brand they follow was recently shut down after apparently getting a warning notice from the TGA.

The brand sold a liver tonic that claimed to “balance iron levels, restore organs and increase energy levels” – but it wasn’t TGA approved so it was actually an illegal therapeutic good 🚫

Even though it’s not a cosmetics brand – the same rules apply around not making therapeutic claims about a product unless it’s on the TGA’s Australian Register of Therapeutic Goods.

A warning notice from the TGA is all it can take to shut your whole business down in an instant.

It’s not the first brand it’s happened to and won’t be the last. They may not even realise they’re doing anything wrong until they hear from the TGA! 😓

(Btw, you might think you’re too small to be noticed by the regulators, but often it’s disgruntled competitors who report non-compliant claims to the TGA for them to take action!)

It’s so devastating for the brand owner who has poured so much time, money, effort and love into the business – all gone to waste when they have to close the business.

Then having to deal with:

  • Sudden loss of income
  • Expenses still to be paid
  • Customers complaining on social media about orders not being received
  • Wholesalers that can longer sell the products and need to be refunded.

And the most heartbreaking part is that it can so easily be avoided.

My student was so grateful because she learnt all about how to make compliant cosmetic claims to avoid the same thing happening to her. This is something I’m so passionate about educating brand owners about through my courses and regulatory services!

Check out this recent post for an explainer of cosmetic versus therapeutic claims.

It can be a tricky area to navigate, so if you want more help:

Remember – don’t wait until it’s time to do your labels to think about this type of stuff, in case your whole product can’t be sold as a cosmetic in the first place! It’s essential to think about compliance from the beginning ✅

Got concerns about any of your claims? Comment below and I’ll tell you how I can help.

Jen 🤍

You may also like..

2 Comments

  1. Pearl Andersen

    HI jen, just wondering if on my label for my magnesium chloride bath salts I can say that it is “the perfect aid to sore & tight muscles, restful & restorative sleep & general NERVOUS SYSTEM health” – i have a feeling this is a THERAPEUTIC claim – is there any way around this? what could I even say to promote this product which is clearly to help body functions.

    Thanks

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

Jennifer Rudd Skincare Business Foundations 28

Hi, I'm Jen

Founder of Skincare Business Foundations, I help skincare and beauty founders build compliant and ethical brands that last.

CATEGORIES

Want to be the first to know?

Download a freebie and you’ll be added to the VIP list for future news, updates and VIP-only offers.

FEATURED POSTS

Why ‘Clear Beauty’ is the next big thing

Why ‘Clear Beauty’ is the next big thing

Move over Clean Beauty - a new era of Clear Beauty is here! In this industry, where innovation plays a key role and brands are always trying to stand out amongst their competitors, it’s crucial we think about about not just what we're creating but how we're...

Cosmetic versus therapeutic claims: what’s the difference?

Cosmetic versus therapeutic claims: what’s the difference?

I know from personal experience that marketing claims are one of the most confusing parts of running a skincare business, apart from labelling. Working out what you’re legally allowed to say can be tricky to navigate - particularly when it comes to cosmetic versus...

Cosmetics regulations in Australia unpacked – 2024 update

Cosmetics regulations in Australia unpacked – 2024 update

Cosmetics regulations in Australia Being a compliance nerd, I love educating skincare business owners about the laws and regulations they need to comply with. When skincare brand owners think about legislation they need to comply with, they most often think about what...

Importing cosmetics into Australia (+ CHECKLIST)

Importing cosmetics into Australia (+ CHECKLIST)

I often work with cosmetic brand owners and distributors worldwide who want to import cosmetic products, primarily skincare and hair care products, into Australia. Here's how I can help you if you're looking to sell your cosmetics on the Australian market.  Benefits...