How I started a #1 luxury mascara brand for sensitive eyes – with Dr Jacqueline Beltz, Okkiyo

by | Feb 8, 2024 | Business, Podcast, Product Development & Manufacturing | 0 comments

In this week’s episode, Dr. Jacqueline Beltz, founder of Okkiyo, shares her journey from ophthalmologist to beauty entrepreneur.

Whether you’re a beauty enthusiast or budding entrepreneur, you won’t want to miss this insightful discussion of how this amazing mascara brand came to be

Here’s a snapshot of what we cover:
  • Okkiyo’s origin story
  • The highs and lows of product development and testing
  • How visual accessibility is incorporated into the brand (+ why it’s so important)
  • How Label Launchpad helped Jacqui to create her must-have brand
  • How Okkiyo became a #1 rated mascara in Instyle magazine
  • Post-launch reflections and what’s next for Okkiyo
  • Advice for aspiring beauty entrepreneurs


– Visit the Okkiyo website
– Follow Okkiyo on Instagram
– Start your dream skincare brand with my signature program Label Launchpad
Let’s connect on instagram: @skincarebusinessfoundations and @skincaresocial.au

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Jennifer Rudd Skincare Business Foundations 28

Hi, I'm Jen

Founder of Skincare Business Foundations, I help skincare and beauty founders build compliant and ethical brands that last.


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