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How I started a #1 luxury mascara brand for sensitive eyes – with Dr Jacqueline Beltz, Okkiyo

by | Feb 8, 2024 | Podcast | 0 comments

In this week’s episode, Dr. Jacqueline Beltz, founder of Okkiyo, shares her journey from ophthalmologist to beauty entrepreneur.

Whether you’re a beauty enthusiast or budding entrepreneur, you won’t want to miss this insightful discussion of how this amazing mascara brand came to be

Here’s a snapshot of what we cover:
  • Okkiyo’s origin story
  • The highs and lows of product development and testing
  • How visual accessibility is incorporated into the brand (+ why it’s so important)
  • How Label Launchpad helped Jacqui to create her must-have brand
  • How Okkiyo became a #1 rated mascara in Instyle magazine
  • Post-launch reflections and what’s next for Okkiyo
  • Advice for aspiring beauty entrepreneurs

LISTEN NOW

SHOW LINKS:
– Visit the Okkiyo website
– Follow Okkiyo on Instagram
– Start your dream skincare brand with my signature program Label Launchpad
 
Let’s connect on instagram: @skincarebusinessfoundations and @skincaresocial.au
Founder – Skincare Business Foundations | Director – Clear Beauty Group |  + posts

Jen has worked with Australian and international skincare and beauty brands on regulatory compliance since 2018, drawing on a background in corporate risk and compliance and degrees in Business and Psychology. Jen speaks regularly on cosmetic regulation, including at the Australian Society of Cosmetic Chemists (ASCC), the New Zealand Society of Cosmetic Chemists (NZSCC), in-cosmetics Korea, and Monash University.

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Jennifer Rudd Skincare Business Foundations 28

Hi, I'm Jen

Founder of Skincare Business Foundations and Director of Clear Beauty Group. I help Australian skincare and beauty brands get compliant, credible and retail-ready.

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