Label Launchpad
Build your skincare brand the right way
– the first time
A step-by-step program for Australian skincare and beauty founders who want to launch a brand people trust from day one.
“We 100% wouldn’t have launched without Label Launchpad.” – Kristy Z.
You’ve got the idea. You might already be talking to manufacturers.
But the further along you get, the more you realise just how many moving parts there are.
LET’S FACE IT, STARTING A SKINCARE BRAND IS NO SMALL TASK.
Having a great product idea is just the beginning.
There's a maze of Australian regulations to navigate
And the answers you find on Google, in Facebook groups or from ChatGPT are often contradictory, outdated or flat-out wrong. You hardly have the time to research them – and even when you do, you don’t know what to trust.
You don't know what you don't know
That’s the hardest part. You’re not sure if you’re missing something critical – something that could cost you time, money or your reputation down the track.
There's so much more to it than the product
Insurance, business setup, branding, packaging, website, marketing, finding the right manufacturers and suppliers. The list keeps growing – and you’re not sure what order to tackle it in.
You're stuck in research mode – not making progress
Scrolling late at night, second-guessing every decision, watching others launch while you’re still trying to piece it all together. You know you need to move forward – but you’re not sure what to do next.
And here’s what makes it even harder – customers are paying closer attention than ever.
They’re reading ingredient lists, questioning claims and calling out brands on TikTok and Reddit when something doesn’t add up.
A single misstep on your label or website doesn’t just risk a fine or warning notice – it can damage your brand’s credibility before you’ve even found your feet.
The brands that last? They’re the ones that get it right from the start.
You think the more you research, the clearer it’ll become.
But the more questions you ask Google or ChatGPT, the more confused you get – and the more questions you have. And you start wondering if you’ll ever get to launch.
The truth?
You don’t need more information (because you’re already overwhelmed as it is).
You need the right information – in the right order – with someone who’s done it before.
INTRODUCING
Label Launchpad
A 12-week program to take you from idea to launch-ready – in the right order, with expert guidance at every step.
Label Launchpad walks you through every stage of building your skincare or beauty brand – from research and validation, through to product development, labelling, compliance, marketing and launch. No more piecing it together from a dozen different sources.
You’ll know exactly what to do, when to do it and why it matters – so you can launch knowing you’ve set your business up for success from the start.
Joanna launched her colour-changing nail products for tweens in early 2026
“When I joined Label Launchpad in September 2024, I was already quite far along – I had my branding underway and was working on sourcing product, but I still had so many gaps and questions behind the scenes. In hindsight, I wish I’d done it earlier.
It really does cover every aspect of building a beauty brand. What I loved is that it’s all broken down into bite-sized pieces, so it never feels overwhelming.
It opened the door to some amazing, trusted contacts across manufacturing, legal, website building and marketing, which is huge when you’re starting out.
I’ve now launched, and I can honestly say Label Launchpad played a big part in helping me get there. I also made some amazing friends along the way, which was such an unexpected bonus.”
Joanna M, BYBU
The only 12- week program built specifically for Australian skincare and beauty founders – covering the product, the business and the regulations.
By the time you work through the program, you’ll have a clear roadmap to:
Labels and claims that meet Australian regulations – so you’re not guessing what’s required or risking costly reprints
A product that’s been developed to sell – not just look good on a shelf
Packaging that’s compliant and market-ready – choosing the right materials, suppliers and design
Pricing that actually works – structured for retail, wholesale and profit
Confidence working with manufacturers and suppliers – knowing the right questions to ask and what to look out for
A website that’s set up to sell – with the right platform, copy and legal requirements covered
A marketing and launch plan – so you’re not launching to crickets.
A business operating system – so you can stay organised as you grow
If you’re ready to spend less time researching and more time building a compliant, credible brand – this is your best next step.
HI, I'm JeN
I help Australian skincare and beauty founders launch the right way, the first time.
Since 2018, I've helped hundreds of founders go from idea to launch, cutting through the overwhelm that comes with starting a skincare business in Australia and figuring out the regulations.
My signature program, Label Launchpad, guides ambitious founders through the exact steps to build a brand that's not just compliant, but credible, retail-ready and built to last. I also work with established brands on compliance projects – including brands stocked at MECCA, Sephora and Priceline.
What makes my approach different is the combination of Australian regulatory expertise and business strategy. You won't just know what's compliant – you'll know how to build something customers actually trust.
Jennifer Rudd, Founder of Skincare Business Foundations
10+
YEARS IN COSMETIC INDUSTRY
700+
CLIENTS & STUDENTS SUPPORTED
10k+
PODCAST DOWNLOADS
13k+
GROWING COMMUNITY
Jacqui’s brand has been featured in major publications, ranked the #1 mascara by Marie Claire and launched a new eyeliner.
“Label Launchpad was amazing for accountability and for encouraging me to keep taking the next step. Masterclasses were amazing too – industry connections really, really help.
The other thing that I loved was continuous access to Jen and her knowledge and experience through the group.
Thank you so much for all of the work that you put into this. I wasn’t sure if it was the right timing for me but I ended up progressing a lot and am really grateful for the information and connections that you gave me.”
Dr Jacqueline Beltz, OKKIYO
COURSE OUTLINE
Here’s what you’ll learn
PRE-WORK
Beauty Brand Bootcamp
Get clear on your skincare or beauty business idea and understand the big-picture roadmap to launch – so you know what’s ahead before you dive in.
- Clarify your vision and direction for your brand
- Brainstorm and refine a product idea with real market potential
- Understand the #1 industry trend shaping the market right now
- Learn the 3-part formula for developing a product that sells
MODULE 1
Research & Validation
Refine your idea and validate that there’s a market for it – so you’re building something people actually want to buy.
- Pinpoint your target market and ideal customer
- Research your competitors and identify gaps in the market
- Spot the trends that matter for your product category
- Position your brand with a clear point of difference
MODULE 2
Business & Branding
Get your business, brand and regulatory foundations sorted – before you go any further.
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Understand the Australian cosmetics regulations that apply to your business
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Sort the important stuff – your business name, structure, insurance and registrations (including when you need to register with AICIS)
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Get your finances in order from the start
- Build a brand strategy and identity that sets you apart
MODULE 3
Development & Manufacturing
Develop a product that’s safe, effective and aligned with your brand – with a clear understanding of the regulatory checks and requirements involved.
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Choose a formulation, manufacturing and packaging approach that suits your vision and budget (with access to my Manufacturer Database)
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How to check the AICIS Inventory and Poisons Standard – and what to do if something is flagged
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Understand product testing requirements and what’s worth investing in
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Get customer feedback before you commit to a full production run
MODULE 4
Pricing & Profit
Work out what to charge – and make sure the numbers actually work – so you’re building a profitable business, not an expensive hobby.
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Choose a pricing strategy that fits your brand and market
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Calculate your cost-per-unit so you know exactly what each product costs to make
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Set retail and wholesale prices using the Pricing & Profit spreadsheet
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Understand your profit margins so you can make informed decisions as you grow
MODULE 5
E-Commerce & Email
Get your website and email set up so you’re ready to sell – with the right platform, copy and legal requirements covered.
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When to build your own website vs hire a professional
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Write compelling website copy that converts visitors into buyers
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Make sure your website is legally compliant, user-friendly and optimised for sales
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Set up email sequences to nurture leads and build relationships before (and after) launch
MODULE 6
Labelling & Claims
Get your labels and claims right – so your products are compliant, credible and attract your ideal customer.
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Know exactly what’s legally required (and what customers expect) on your labels, and how to avoid the common mistakes I see in reviews)
- Understand the line between cosmetic vs therapeutic claims and the grey areas, and how to avoid unintentionally misleading customers.
- Learn best practices for label design and printing
MODULE 7
Marketing & Social Media
Start building an audience before you launch – so there are people ready to buy when your product goes live.
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Understand how marketing funnels work and how to build one for your brand
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Choose the right marketing channels for your budget and audience
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Create a simple, realistic marketing plan you can actually stick to
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Plan content that builds trust and gets people excited about your brand
MODULE 8
Selling & Wholesale
Decide where you’ll sell your product – so you don’t spread yourself too thin or put all your eggs in the wrong basket.
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Understand the pros and cons of DTC, wholesale, online marketplaces and in-person selling
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Choose the right sales channels for where your customers actually shop
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Develop a wholesale strategy if retail is part of your plan
- Learn how trade shows and in-person events build momentum
MODULE 9
Launch & Grow
Bring it all together for a smooth launch – and set yourself up for what comes next.
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Get the operational essentials sorted – shipping, fulfilment, customer service
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Plan your launch day and the first few weeks after
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Deliver a customer experience that builds trust and drives repeat purchases
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Track your numbers and plan for sustainable growth
Compliance isn’t saved for one module at the end – it’s built into the relevant modules, so you’re making informed decisions at every stage.
Melinda launched in early 2026 with confidence her labelling was compliant.
“Before joining Label Launchpad in late 2023, I was overwhelmed with information but wanted to comply and make sure I was doing everything legally. This program helped cut through the overwhelm and gave me clear structure, examples and practical references I could implement so I could launch without the worry.
Now that I’ve launched, I have confidence my labelling is compliant – and that it won’t come back to bite me or my business down the track.
If you want to cut the risk of trying to figure it out by yourself and not getting it quite right, I’d highly recommend this program. Jen has years of experience and is highly regarded in the industry, so you’re in good hands.”
Melinda G, balmydays
Ready to build your brand the right way?
What’s inside Label Launchpad?
Actionable video lessons
9 structured modules inside your course portal in Circle. Complete them at your own pace, so you always know exactly what to do next.
Instant access to Module 1, with new modules released weekly (except in Weeks 4 and 8 – your chance to catch up and implement what you’ve learned).
2 years of access, including any updates.
Notion Business Hub
More than a workbook – it’s the central hub for your skincare brand, designed to keep you organised and on track as you launch and grow.
Custom-built in Notion (a powerful, free productivity tool), it gives you a fully structured system to manage all the moving parts of your business in one place. No more scattered notes and spreadsheets – everything lives in one streamlined system.
Tools & templates
40+ ready-to-use tools and templates, available either in Notion or as downloadable documents – designed to help you get compliant and keep moving forward with confidence.
Covering everything from compliance and pricing to product development, branding and marketing – including the Pricing & Profit Calculator, Product Development Brief, Claims Register, AICIS Quick Guides and Brand Strategy.
Custom AI prompts
120+ tailored AI prompts built into your Notion Business Hub, designed specifically for skincare and beauty founders.
Covering everything from customer research and brand messaging to website copy, social media content and business decisions – so you’re not staring at a blank page.
Use them to save time, gain clarity and move faster on the tasks that usually slow founders down.
BONUS: Supplier list
Supplier & Resource Directory in Circle with– 300+ suppliers, manufacturers and essential resources across 40 categories, because when you’re starting out, it’s hard to know where to turn – or who to trust.
Chemist & Manufacturer Database in Notion – with detailed profiles of 15+ companies I’ve personally visited or spoken to, including MOQs and specialities, so you’ll have a curated shortlist to start from instead of getting ghosted.
BONUS: Masterclasses
6 pre-recorded masterclasses from industry experts, designed to help you go deeper on the topics that matter most when you’re starting out.
Covering Shopify websites, email marketing and Klaviyo, writing product descriptions, trade marks and content marketing/SEO, these go beyond what’s covered in the modules – giving you expert guidance and industry connections to strengthen your brand.
Every enrolment includes access to the next live round.
This is where the program really comes to life, and where you’ll get the support and accountability that makes the difference between learning – and actually launching.
Live Q&A calls
Ask questions and get live feedback directly from Jen as you build your business – so you can move forward knowing you’re on the right track.
Weekly calls on Wednesdays from 6–7pm AEST (Brisbane time) – a mix of Q&As with Jen and guest expert masterclasses (except during implementation weeks).
All sessions are recorded – no worries if you can’t make it live, just submit your questions in advance and watch the replay.
Live guest masterclasses
Live masterclasses and Q&As with industry experts on topics like branding, social media, packaging, ingredient sourcing and working with manufacturers.
These sessions are always a highlight – giving you insider insights and real industry connections.
Held on Wednesday evenings at 6pm Brisbane time, alternating with Q&A calls. All sessions are recorded.
Private community
Connect with fellow founders in a dedicated Circle community – share experiences, get feedback and stay motivated alongside people who get what you’re going through.
Plus an Ask a Question space organised by module topic – get answers to your specific questions and browse Q&As from other students.
Jen’s in there too – answering questions and sharing insights between calls. Access is open for 12 weeks during the live round.
Meet the guest experts you’ll learn from in the live masterclasses
Sarah Garner, Digital Bloom
Branding foundations
Che Rooke, By Studio Soleil
Social media
Saul Pyle,skinterest
Manufacturing & cosmetic chemists
Britta Abbruzzese, The Packaging People
Packaging
Dr Shiva Farabi, Connect Innovation Solutions
Product development
Some of the guest experts you’ll be learning from in the bonus pre-recorded masterclasses:
Omid Komeili, Plummark
Trade marks 101
Nell Casey, Fete Creative
Writing product descriptions
Anna Tillotson, House of Cart
Shopify websites
Bree Webster, Activ-Ingredient
Sourcing ingredients
Olympics gold medallist Grace launched her TGA-listed sports sunscreen with the help of Label Launchpad.
“I was deep into my pre-launch journey before I joined the Label Launchpad. I’d done so much on my own and I really felt I needed clarity and confidence that I wasn’t overlooking any important parts of the business.
The course was so comprehensive and I really wish that I’d started it earlier, as it would have saved me a lot of time and guesswork. Jen has such great knowledge of the skincare industry and gives invaluable insights that you really can’t find by searching the internet.
I launched my sunscreen brand a few months ago and am so glad I had the toolkit and knowledge to do it in the most professional way.”
Grace Brown, Sun Motion
BONUS: Compliant Label & Claims Toolkit
You’ll also get 6 resources built from the same frameworks I use in my compliance consulting with brands stocked at MECCA, Sephora and Priceline – where this kind of guidance costs thousands.
Cosmetics Labelling Essentials
Everything you need to know about what’s required on your product labels and packaging in Australia. Covers all your FAQs, so you’re not left wondering if you’ve missed something important.
Label Wireframe Template
Map out your label copy in this spreadsheet before handing it to your designer – so nothing gets overlooked and you avoid endless revisions.
Cosmetic vs Therapeutic Claims Handbook
An easy-to-follow reference that helps you stay on the right side of the cosmetic–therapeutic line, understand the grey areas and avoid accidental therapeutic claims (plus a Cosmetic Claims Dictionary with 200+ claims across 30+ categories that I refer to all the time when doing client work).
Clear Claims Guide
Your complete reference for writing claims that are clear, compliant and credible – so you don’t unintentionally mislead customers. Covers safer alternatives for risky claims, dos and don’ts, greenwashing and sustainability claims, and how to apply Clear Beauty™ principles to your messaging.
Marketing Claims Guidelines Template
Set clear boundaries for what your team, agency or influencers can and can’t say – to save time and keep everyone on the same page (and compliant).
Label & Claims Compliance Checklist
A structured checklist to run through before going to print or publishing – so you can feel confident you’ve covered the essentials (based on the template I used with my label review clients).
Before you join – make sure it’s the right fit.
It’s a perfect match if you’re:
Sick of research rabbitholes and ready to follow a clear roadmap – You’ve Googled, asked in Facebook groups, tried ChatGPT, but still have no clear direction.
Making steady progress but feeling stuck – You might be talking to manufacturers or started formulating – but you’re not sure if you’re on the right track.
Looking for expert guidance you can trust – You’re ready for someone who actually knows the Australian regulations and can give you straight answers.
Serious about compliance – You don’t want to cut corners. You’d rather get it right from the start than fix costly mistakes later.
Ready to invest in doing it properly – You understand that launching a skincare brand takes time, money and effort – and you’d rather not figure it out alone.
Working with a manufacturer (or about to) – You want to make sure your product, labels and claims are good to go before signing off on printing and production.
It’s probably not the right fit if you’re:
Still figuring out if you want to start a brand – Label Launchpad is for founders who are ready to move forward with and idea (or have already made progress).
Set on creating a “chemical-free” or “low-tox” brand – If so, we’re probably not going to see eye to eye (these terms are fearmongering, not evidence-based).
Looking for a quick fix – Building a compliant, credible brand takes real time and effort. Having a clear path to follow can save you time, but there are no shortcuts.
Since Launchpad, Zac and Beau have built Frase Skin into one of Australia’s fastest-growing men’s skincare brands.
“We reached out to Jen and went through her course on how to start a skincare business to really iron out the finer details and make sure we had everything right when it came to product labelling, and what we could and couldn’t say.
To be 100% sure, we even booked a call with Jen to go over our packaging and make sure it was it was ready to roll.
It gave us peace of mind to go to an expert in the field, and we would 100% recommend it to anyone.”
Zac London, Frase Skin
Ready to build your brand the right way?
Choose the option that works for you and get started today.
Payment Plan
8 x $395
AUD and includes GST.
Fortnightly payments.
Instant access to Module 1.
Includes access to the next live round.
Pay-in-Full
$2997
Afterpay, Klarna, Zip available
BONUS 30min 1:1 Session with Jen ($350 value)
Instant access to Module 1.
Includes access to the next live round.
If you were to work 1:1 with me for 12 weeks on launching a compliant, credible brand, the same outcome would cost you upwards of $10,000.
Label Launchpad gives you the roadmap, the tools and the expert support – at a fraction of the cost.
Student satisfaction is my priority
I don’t disappear after you buy. If you hit a wall, reach out. If something isn’t working, let me know – I’ll help you figure it out.
I’ve helped hundreds of founders through this process and I’m personally invested in making sure you get the value you signed up for.
I STILL HAVE A FEW QUESTIONS
FAQs
I’ve only just started thinking about creating a skincare business – is it too early to join?
If you’ve got an idea and you’re ready to start making progress, Label Launchpad will give you a clear roadmap to follow. It’s designed for founders who are past the “should I do this?” stage and ready for “how do I do this right?” If you’re not quite there yet, my mini-course Beauty Brand Bootcamp is a great starting point.
Is the course suitable if I’ve already launched or nearly ready to launch?
This course is perfect for you if you’re in the early stages of building your skincare business. If you’re nearly ready to launch, the course can still be valuable for refining your approach or ensuring everything is on track.
Feel free to contact me to see if it’s a good fit!
I want to make [insert type of cosmetic] product – is this course still relevant?
100%! The framework and regulations covered in the course apply to all types of cosmetics, including haircare, makeup and more.
Is this course suitable for me if I want to use a contract manufacturer or white-label products?
Yes, it is! The course framework is applicable regardless of your manufacturing strategy, whether you want to DIY or outsource. Module 3 covers various strategies to help you decide which is right for you.
Is this course suitable if I'm doing a formulation course, or do I need to do one first?
This course is ideal whether you’re currently doing a formulation course, or thinking about it. Formulation courses teach you how to create products, while Label Launchpad focuses on the business side – branding, marketing, pricing and more.
You don’t need a formulation course to take Label Launchpad, but combining them gives you a strong foundation to build a compliant and credible skincare business. Many students take both at the same time, with Label Launchpad bridging the gap between formulation and business knowledge.
I’m based overseas – will this course help me?
The course primarily focuses on the Australian market, including its laws and regulations. However, if you’re interested in selling in Australia or want to enhance your overall skincare business knowledge, it could be beneficial – I’ve had several people from New Zealand complete the course. Contact me to discuss if it’s the right fit for your situation.
What’s included in the program?
You’ll get access to 9 modules with pre-recorded video lessons, 40+ tools and templates, 120+ AI prompts, the Notion Business Hub, the Supplier & Resource Directory (including the Chemist & Manufacturer Database), 5 pre-recorded masterclasses and the Compliant Labels & Claims Toolkit – 6 resources built from the same frameworks I use in my compliance consulting.
Does the program include any 1:1 or live support?
Every enrolment includes access to the next live round. You’ll get weekly live Q&A calls, guest expert masterclasses and a private community of founders going through it alongside you. Live rounds run twice a year. If you pay in full, you’ll also receive a bonus 30-minute 1:1 session with Jen.
Does it cover everything I need to know about compliance before I launch?
Label Launchpad covers the key compliance areas you need to understand as a founder – including Australian cosmetics regulations, AICIS, the Poisons Standard, labelling requirements, cosmetic vs therapeutic claims and how to avoid false or misleading marketing.
Compliance is built into the relevant modules throughout the program – not just one section at the end. You’ll also learn how to search the AICIS Inventory and Poisons Standard, and there are regulatory reminders through the lessons so you don’t miss anything important.
Plus, you’ll get the bonus Compliant Labels & Claims Toolkit – 6 resources built from the same frameworks I use in my compliance consulting. And in the final module, there’s a Pre-Launch Compliance Check to help you make sure the key compliance areas are covered before you go live.
That said, some areas – like complex AICIS categorisation or poisons labelling – require specialist advice, and the program will help you understand when that’s needed.
Is the content up-to-date?
Yes! The content is regularly reviewed and updated to reflect current regulations, best practices and industry changes. You’ll have 2 years of access, including any updates.
Can’t I just find all the information online?
There’s no shortage of free information available online, but when it comes to Australian cosmetics regulations, a lot of what you’ll find is outdated, oversimplified or flat-out wrong – including from AI tools like ChatGPT. Label Launchpad pulls together everything you need in one place, in the right order, with expert guidance you can actually trust.
How do I know if it'll be worth the investment?
It’s a significant investment – I get that. But consider the cost of getting it wrong: reprinting labels, reworking claims, or launching a product that doesn’t sell. I’ve poured 10+ years of industry experience into this program, and everything is specifically tailored to the Australian skincare industry – from the compliance frameworks to the tools and templates you can implement straight away.
Label Launchpad is designed to help you avoid those expensive mistakes and give you a clear path forward – so you’re not spending months (and money) piecing it together on your own. There’s a payment plan available if that works better for you (as well as Buy Now Pay Later options such as Afterpay, Klarna and Zip).
I’m very time-poor - how long will the course take to complete?
I totally get it! This course is designed to be flexible so you can go at your own pace. Each module is broken into bite-sized lessons, easily fitting into your schedule.
Most weeks, the lessons are 30-60 minutes total (even faster if you watch at 1.5x speed). You’ll make the most progress by setting aside an extra 1-2 hours each week to put what you’ve learned into action.
During live rounds, the weekly Q&A sessions and masterclasses are about an hour.
The best part? You’ll save heaps of time by cutting out all the hours of research guesswork and going straight to the essentials!
Will I still need to pay for other experts after buying this course?
This course provides a comprehensive foundation to help you start and grow your brand, but you may still need to consult specialists like accountants or choose to outsource tasks like graphic design or website development.
The course equips you with the knowledge to make smart decisions about when and if you need extra help – and how to choose the right experts, with guidance from the ever-growing Supplier & Resource Directory.
Can I just purchase one or two of the modules separately?
No – each module is designed to build on the others to give you a complete picture of building a successful skincare brand. Splitting them up might mean missing out on something that matters – because you don’t know what you don’t know.
Will I be ready to launch after the 12 weeks?
The honest answer – no! Launching a skincare brand depends on your personal circumstances, like time, funds and current progress. Factors such as your manufacturing strategy and suppliers also play a role (launching with a private or white label product generally means you can launch faster).
Having said that, after the course you’ll leave with a clear path forward and the confidence to move towards a successful launch.
When and how long will I have access to the course content?
You’ll get instant access to Module 1, with new modules released each week (except during implementation weeks). There’s no way to skip ahead – so the earlier you join, the sooner you’ll unlock the full program.
You’ll have 2 years of access to all course materials, including any updates. The downloadable slides, workbooks and templates are yours to keep forever (so long as you download them before your access expires!).
I don’t offer “lifetime access” because I want you to jump in and take action, not let the course gather digital dust. And just so you know, “lifetime access” usually means the lifetime of the course – not your lifetime. Nothing online is truly forever!
Does this give me a qualification?
No, there isn’t any formal certification, however at the end of the course you’ll be able to download a certificate of completion to keep for your records.
What if I'm not sure I'm ready?
Most of my students feel exactly the same way before they join. The truth is, if you’ve got a solid idea and you’re tired of going in circles, that’s usually a sign you’re ready for structure and guidance – not that you need to wait longer.
I’m still not sure if the course is right for me / I've got another question...
No problems! Please contact me and I’ll be happy to answer any questions you have about whether the course is right for you. I’ll always be honest about whether I think it’s the right fit – it’s better for both of us that way.
Not ready to join yet? Start here ↓
Download the 7 Deadly Sins of Skincare Startups – a free guide covering the most common mistakes founders make (and how to avoid them). Plus you’ll get practical tips on building a compliant, credible brand straight to your inbox.