The step-by-step program to

Create and launch a wildly successful skincare brand

Starting up a skincare business is no mean feat

Getting your head around formulas and product development is one thing.

> But then there’s all the skincare industry rules and regulations to navigate.
> Making sure you have a product that’s going to sell (and actually be profitable).
> Not to mention everything involved in setting up your business like your branding, website, packaging and marketing (so your products end up in the hands of your customers).

All you want to do is come up with new products and play with formulations.

Instead you’re frantically searching online for the answers. Or worse, getting so overwhelmed that you’ve put off doing anything at all – leaving you feeling frustrated and disheartened.

Let me tell you, I get it.

In fact, before I launched my skincare business in 2015, I was right where you are now.

Stuck, confused and overwhelmed.

But it doesn’t have to be that way – in fact, there’s never been a better time to launch a skincare business than right now.

The beauty and skincare industry in Australia is worth billions.

 And it’s growing fast – not only here, but also overseas where Australian brands are booming.
Which means there’s plenty of room for new brands to find success.

This is the time for you to make that happen.

Ask yourself, what does building a wildly successful skincare business look like to you?


Having the freedom of being your own boss (and being able to spend more quality time with the fam)


Getting feedback from your dream customers about amazing results they’ve seen with your products


Seeing your skincare brand mentioned by your favourite beauty bloggers, websites and magazines



A 12-week program that guides you through every step of creating your skincare or beauty brand so you can launch with confidence (and skip the overwhelm, confusion and procrastination).

The exact program you need but didn't know existed...until now.

Doors close in...


You missed out!

How is Label Launchpad different from other business courses?

Label Launchpad is the only 12-week program designed specifically for Australian skincare and beauty brand startups.

  • One that transforms overwhelm into action
  • With step-by-step instructions to create and launch your skincare label
  • Easy to understand information on skincare regulations and requirements so you stay compliant
  • Information relevant to the Australian skincare industry
  • With personalised support and guidance to help you every step of the way

By the end of our 12 weeks together, you will have the information you need
PLUS a step-by-step roadmap to launch your skincare business with confidence.

Hello there, I'm Jennifer

When I started my dream skincare brand in 2015, I quickly realised it's not all glitz and glamour. I had my fair share of facepalm moments along the way, and now nothing lights me up more than helping entrepreneurs like you avoid the same mistakes I made and reach success even faster.

As the Founder of Skincare Business Foundations, I help others build a wildly successful and compliant skincare brand.

With a diverse background including Business and Psychology degrees, 12 years in corporate risk management, audit and compliance roles, and having started my own skincare brand, I have the exact knowledge and experience you need to turn your dreams into a reality.

I can’t wait for us to start this journey together.


"Prior to Label Launchpad, I was having difficulty knowing where to start and what order to do everything in. Label Launchpad gave me a clearer blueprint of what to do and when, to make it more manageable. I loved the structure of the program - the bite-sized chunks were great as it allowed me to complete these tasks which didn’t seem as overwhelming as before.

The live Q&As were great to ask questions and I loved learning off everyone and sharing our experiences. The masterclasses were amazing and exceeded my expectations!!! So invaluable! As was your expertise Jen, since you’ve been through it all, and the resources you created for us in each module.

Label Launchpad saved me time trawling Facebook groups and sifting through Google, because you don’t know what you don’t know, and it’s hard to know who to trust. I’ve now got the confidence I can do this. It all feels achievable, not just a ‘pie in the sky’ idea, because you took the overwhelm out. It was 110% worth the investment!"

Nadine J My Bebe The Label

What's inside Label Launchpad?

Label Launchpad delivers you a step-by-step formula to follow to take your skincare business from dream to reality.

12-week guided program

The ultimate skincare business roadmap. Get all the information, tools and templates you need to create, launch and run your brand – conveniently delivered in 9 modules.
Includes 12-month access to the modules in the portal after we finish up so you can go back and review them whenever you need to.

Fortnightly live Q&A calls

Ask questions and get live feedback as you work on your business so you can move ahead with confidence you’re on the right track.
If you can’t make the live calls – no worries – you can submit Qs in advance, and calls will be recorded and available in the portal so you can watch in your own time.

Private Facebook community

Get support from other skincare business founders to stay motivated and accountable (you might even meet your new biz bestie there).
I'll be there to cheer you on as well and share other helpful tips and links. The private Facebook community runs for the duration of the 12-week program.

Fortnightly live masterclasses (and extra pre-recorded masterclasses) from industry experts on must-know topics such as marketing, branding and copywriting, including:


Alex Stockdale
Haven Studio



Alisha Marfatia
The Social Impact / Rise with Reels



Rita Sellars
pH Factor

Manufacturing & cosmetic chemists


Nell Casey
Fete Creative

Product descriptions


Felicity James
Long Story Short Design & Print

Skincare labels


Chelsea Berman
Blossom Media

Social media 


Leah Selfe
Productivity Queen



Kelly Noone

Skin science


Lauren Fraser
LMF Marketing

Email marketing


Ready to take the first step to create a wildly successful skincare brand?

What will you learn in Label Launchpad?

Over 12 weeks, starting Thursday 25 August, you’ll create the foundations for a wildly successful skincare brand.

Once you sign up to the program, you’ll get instant access to the portal so you can familiarise yourself with what's to come and set yourself up for success.

Each week, you'll get access to a new module with a combination of pre-recorded videos, worksheets, tools and templates (except in the three implementation weeks, where it’s time to put into practice what you've learned).


Module 1 - Business Basics

Set your business up right from the start. These essential foundations will help you have a successful business from the moment you launch.

- Clarify your vision
- How to name your business
- Understand what registrations you'll need
- Develop a business plan
- Finance and Insurance 101

* Business Plan template
* Business Finances template


Module 2 - Research & Branding

Choose a niche so you can create a stand-out brand in the skincare industry. Identify your target market and how you can help them.

- Clearly define your ideal customer
- Research your competitors
- Establish your point of difference
- Research your customers
- Learn visual branding essentials

* Client Avatar template in the workbook
* Competitor Research template in the workbook


Module 3 - Product Development

Learn how to get started on developing a safe and effective product your customers will fall in love with, and about the different manufacturing strategies.

- Choose a manufacturing strategy
- Source your ingredients and packaging
- Learn what product testing is required

* Product Research templates
* Product Development Brief template
* Bonus Tips for Handmade Products workbook, plus Batch Record & Batch Calculation templates

cash register2

Module 4 - Pricing for Profit

Learn about common pricing strategies and how to calculate the right price for your products - to avoid undercharging so you can actually make a profit.

- Determine the retail and wholesale price for your products
- Calculate your profit margin
- Use the pricing spreadsheet provided to make the process easier

* Inventory and Pricing spreadsheet (this one is a gamechanger according to previous students!)


Module 5 - E-Commerce Essentials

Understand the content and features you need in place so your website runs smoothly for a user-friendly experience that maximises sales.

- Choose your e-commerce platform
- Select payment methods to use
- Decide whether to DIY or use a designer
- Display legally required information
- Structure your website effectively
- Optimise your website for conversions

booty balm

Module 6 - Labels & Claims

It’s compliance time! Know what you need to include on your labels and make sure any claims you make are compliant (to avoid getting fined). Plus make your labels stand out on the shelf.

- Learn exactly what you need to put on a label
- How to list ingredients
- What marketing claims you can and can’t make about a product
- What’s the best way to create and print your label


Module 7 - Marketing & Social Media 101

Learn the basics of marketing and social media so you can start building a loyal following before you launch. Get visibility for your new brand before and after you launch.

- Get an overview of basic marketing concepts, including funnels
- Build a simple but effective marketing plan
- Marketing and social media tips for startups

* Marketing Plan template


Module 8 - Selling Your Products 

Get to know the different avenues for selling your product, including wholesaling and market, so you can pick which ones are right for your business.

- Where to sell your products
- How to ship your products
- How to wholesale your products
- How to run a market stall

* Market Stall Checklist
* Market Stock & Sales spreadsheet
* Wholesale agreement template
* Consignment note template


Module 9 - Launching Your Products

Make your launch a success and futureproof your business. Learn strategies you can use prior to your launch day and what to do on your actual launch day.

- How to know when you’re ready to launch
- What to do for the big launch
- How to provide a great customer experience and get repeat sales
- What are the next steps to grow your brand

customer testimonials therapeutic claims

Implementation Weeks

There are three implementation weeks throughout the program, which are evenly spaced, i.e. every 4th week. These are your opportunity to put into practice what you've learnt, and catch up if you're feeling behind (although there is no such thing as behind as we are all on different journeys).

Spend time catching up on content, building your brand and website, developing your products and getting all the other ducks in a row as you get closer to your launch.


“Before I joined Label Launchpad, I was struggling with pretty much anything to do with the business side of owning a small business. I’d already launched my business, so had figured out some parts on my own (insurance, bank accounts etc) - but had I found the course earlier I would have saved myself a lot of time!

Compliance, labels and social media are probably the hardest parts for me. During Label Launchpad, I learnt a lot about marketing strategies and how to create engaging content, compliance and now have the confidence to know I have done things the correct way. I also loved watching the masterclasses with industry experts because you get such a great amount of knowledge in a small time frame. I wrote lots of notes throughout the masterclasses and found them really engaging. Loved it Jen!"

Dee G Solful Collective

You'll also get these bonuses:

Bonus  #1


Skincare Business Checklist 
(value - $99)

When starting a skincare business there is so much to do, and it can be hard to keep a track of what you've done and what's left. This checklist will help you to tick off the tasks you've completed so you can make sure you've got everything done before you launch.

Bonus  #2


Label Cheat Sheet
(value - $99)

Complete this Cheat Sheet then give it to your label designer (or use it if you're DIYing your own label) to make sure you've included all the legally required information - so it's complaint *and* appealing to your potential customers. It's an easy-to-use Excel spreadsheet with 30 rows.

Bonus  #3


Skincare Business Money Hacks
(value - priceless)

I know starting a skincare business can seem costly, so in this PDF guide I tell you how to get the most value for money when launching your brand – i.e. when to spend and when to save your money – and how to avoid costly mistakes.


Not sure if Label Launchpad is right for you?

I understand. Launching a skincare or beauty brand isn’t always easy. And I want to make sure you get the most out of this program.

This is for you if you’re:

  • You’re passionate about creating your skincare, cosmetic or beauty products
  • You’re currently making skincare for friends and family and are ready and committed to turn your hobby into a flourishing business
  • You have a long and overwhelming list of things to do and you’re not sure where to start 
  • You’ve taken (or are currently taking) a formulation course and now you’re ready to turn that knowledge into a skincare label
  • You’re a perfectionist and want to get everything right before you launch, and you realise the value of investing in upskilling yourself
  • You’re going down research rabbit holes (when you’d rather be spending time on product formulation and development)
  • You know compliance is important, but you don’t know where to get that information or have the time to spend hours researching.

This program is definitely for you, even if:

  • You’re already close to launching your brand – the weekly Q&A calls and step-by-step process will make sure you’ve covered all your bases.
  • You’ve bought courses in the past and haven’t finished them – the regular live Q&A calls, homework tasks and Facebook group are all designed to keep you engaged and accountable.
  • You don’t have time to spend hours on your business each week – you can work through the program at your own pace, with the addition of support to help you prioritise what you need to do. The implementation weeks will give you a chance to catch up if need be. And with 12 months access to the content portal after we finish up, you can jump back in when you get to that particular stage.

Still not sure? Try it risk-free!

I understand that sometimes the only way to really know whether a course is the right fit for you is to get in there and try it out, which is exactly why Label Launchpad comes with a 14-day ‘do the work’ money-back guarantee.

If you don’t feel like Label Launchpad will give you the know-how, support and accountability you need to confidently launch your dream skincare brand, simply contact me by the end of week two for a full refund.

I only ask that you attend the live calls or watch the recordings, and show me that you've done the homework. That way I’ll keep you accountable to the commitment you make when you join, and you’ll keep me honest about whether the course will serve you. 

Before you go…

Fast forward to 12 months from now, and imagine yourself stepping into your skincare business workspace, taking down products from your beautifully stacked shelves and packaging them up to send to customers and retailers across Australia.

How would you feel if you:

  • Had more time to work on promoting your skincare brand
  • Had new biz besties who you could bounce ideas off and celebrate your wins with
  • Could save time on new product development knowing you had a process to follow
  • Regularly received feedback from customers about how much they loved your products
  • Had a profitable business that afforded you more freedom, time and money to spend on what you love 

At the end of the day, your skincare or beauty brand isn’t just about making beautiful products to sell.
It’s about building a business that harnesses your passions and moves you closer to the life you want to create for yourself.

And Label Launchpad will help you get there. 


“We joined Label Launchpad because we weren’t sure where to start, where to look, who to trust or what information was reliable. We had an idea that sounded great, until we looked into things and got overwhelmed.

Doing Label Launchpad with Jen helped us turn something that was only an idea for over a year into practical steps for us to actually work towards bringing our business to life. We were given the tools and resources to make decisions and build momentum which never seemed to have happened before the course. 

We experienced improvements in our confidence and knowledge and felt closely guided by someone we could trust. We enjoyed the guest speakers from different industries as it felt like it gave us the confidence and tools to approach different professionals from different industries (knowing what questions to ask, what red and green flags to look out for). We 100% wouldn’t be launching if it wasn’t for Label Launchpad!

Kristy & Debbie kdb body

Ready to take the first step to create your dream business?

Your investment...





  • Price in AUD and includes GST
  • Pay $330 today + 5 x fortnightly payments
  • Total investment $1980




  • Price in AUD and includes GST
  • Pay in full today 
  • Save $231 by paying upfront

This round I am also offering a VIP Coaching Upgrade option (limited to 3 places). Find out more details and apply here.

Still not sure? Here's more feedback from the last round:


Still got questions? Find your answers here:

Is this program suitable for me if I want to manufacture my own products, use a contract manufacturer or use private or white label products? Or if I want to import my products from overseas?

Yes – regardless of which manufacturing strategy you plan to use, most of the framework you follow to launch your dream skincare brand will be the same, so the program is definitely suitable. In Module 3 Product Development, we cover off the different manufacturing strategies to help you decide which option is right for you. 
We will also cover the regulations around importing cosmetics from overseas.

I'm not ready / it's too early in my business. When will you run the program next?

I won't be running Label Launchpad again until 2023, so if you want to start working on your dream skincare business this year, I highly recommend signing up to this round. Plus the next round will increase in price.

All you need to be ready is to be committed to launching a skincare brand and some inspiration for a product idea (which I'm guessing you already have) - the rest you'll work out along the way with my help, and it will take you way less time than going it alone.

Is the program suitable if I’ve already launched or nearly ready to launch?

This program is designed to guide students through the foundations of launching a wildly successful skincare brand. It’s primarily designed for people who have not yet launched, rather than those who are ready to scale an existing successful brand.
If you’re in the early stages of your skincare business, you’ll definitely find the program suitable and it will help you launch faster. If you’re planning to launch in the next 3 months, but are unsure whether you’ve covered off all your foundations properly, you'll be able to check you've got all your ducks in a row for a successful launch.
If you've recently launched but haven't been getting much traction, the program will help you work through what you've done to date so you know where to improve.
Feel free to contact me to see whether it’s right for you.

I want to make haircare products, not skincare – is this program right for me?

Yes – the framework remains the same, whether you want to launch skincare, haircare, makeup, or any other type of cosmetic, as do the regulations you’ll need to comply with.

Do I need to have completed a formulation course first?

Label Launchpad is not designed to teach you how to formulate products. But don't worry, you don't need to have done a formulation course first, as whether you need to complete on at all will partly depend on your manufacturing strategy, which we discuss in Module 3. 

There are a number of great formulation courses out there, some of which are mentioned in the program. 

In fact, several of my students in the last round were completing a formulation course at the same time as Label Launchpad and found them to be very complementary.

Will I be ready to launch my skincare brand by the end of the 12 weeks?

Well, this depends. I recognise the fact that everyone has different personal circumstances (like available time and funds) and that it takes time to set up the right foundations for sustainable success. Plus other factors such as how much progress you’ve made already on your own, your manufacturing strategy and suppliers will come into play when determining a realistic launch date for your brand (launching with a private or white label product generally means you can launch faster).

For these reasons, I don’t make any promises you’ll be launching in 12 weeks. However, I can promise you’ll feel confident you know exactly what you need to do and have a clear path forward, and that if you put in the time and effort during the program you’ll be well on your way to a confident and successful launch. And remember, you’ll get 12 months access to the portal after the program ends so you can refer back to content when you get to that particular stage as you progress.

When will the live Q&A calls and masterclasses be held? What if I can’t attend?

The live Q&A calls and masterclasses will be held every Wednesday at 7pm AEST (i.e. Brisbane time) until daylight savings kicks in, then it will be 6:30pm AEST (i.e. 7:30pm Sydney/Melbourne time). One week will be a live Q&A, the following week will be a masterclass.

You’ll be able to submit questions beforehand to be answered during the calls, as well as ask questions during the call. If you can’t attend live, the sessions will be recorded and uploaded to your program’s online portal so you can watch them in your own time.

I’m really busy – how much time will I need to allocate each week?

Live Q&A sessions and masterclasses will be 1 hour a week, then allow approximately 30 minutes to go through the weekly lessons. The tasks / homework will vary in time each week. You don’t have to complete them to be able to progress to the next week, but you’ll make the most progress if you can allocate an extra 1-2 hours each week to implement what you’ve learnt (the more time you can spend, the sooner you'll be able to launch). 

The time you’ll save by doing the program (instead of doing hours and hours of your own research) means you’ll have more time to spend on the important (and fun) stuff.

I’ve also allocated a implementation weeks every 4th week so you can catch up and work on some of the bigger tasks like developing your products and website. You’ll still be able to ask questions about any of the modules we’ve covered so far in the live Q&A calls.

How long will I have access to the content? 

You'll continue to have access to all the content, including the call recordings and masterclasses, for an extra 12 months after the course finishes. You'll be able to download the slides, workbooks and templates to keep and refer back to forever.

If you want to get the benefits of support and accountability after Label Launchpad, you're welcome to start private coaching with me, or rejoin a future round of Label Launchpad for a very heavily discounted price. 

I’d love to do the program right now but have a lot of other expenses, is there a payment plan available?

I totally get it! There are lots of expenses when starting a skincare business. That’s why there’s a payment plan available – 6 x fortnightly payments of $330 (see signup link below). If you're ready, I recommend signing up to this round rather than waiting for the next one (in 2023) as the sooner you join, the sooner you’ll be able to launch and have money coming in to your business. Contact me if you need an longer payment plan.

I like to learn at my own pace, will this program be suitable?

I understand that not everyone likes to work within a 12-week container or participate in group programs. Sometimes you want to learn by yourself in your own time. And that's perfectly OK!

With Label Launchpad, you'll continue to have access to all the content, including the call recordings and masterclasses, for an extra 12 months after the course finishes. That way, you can work through the content at your own pace, but still make the most of the support and accountability benefits throughout the 12-week program, if you wish. You can also download the slides, workbooks and templates to keep them forever.

I only want to learn about a couple of topics, like marketing - can I purchase modules individually?

No - it's something I've previously thought about, and decided against. Because "you don't know what you don't know", which means that you'd only buy a couple of modules you thought you needed, when there is information in the other modules that you definitely need to know too. You wouldn't get the full picture of how to build a wildly successful skincare brand, and then wonder why you weren't achieving your goals.

I am confident that in every module you'll learn something you didn't know before, and they all fit together like a puzzle. 

Plus, you wouldn't get the benefit of the community with your peers, the networking with industry access, and the direct access to my knowledge and expertise to cover off any questions you had.

How is this program different from the Skincare Business Foundations course?

Label Launchpad covers similar content to Skincare Business Foundations but in a more structured format, with more support (from both me and your fellow students), accountability to fast track your progress and 10+ masterclasses from industry experts. If you’re someone who buys a lot of self-paced online courses but doesn’t finish them, I highly recommend Label Launchpad to keep you engaged and motivated. 

I’ve previously signed up for the Skincare Business Foundations course but want to do this course for the extra support – is that possible?

Yes! There’s a specific offer for current and previous Skincare Business Foundations course students. Please contact me to learn more (or check your emails for details as I'll be emailing all current students to let them know).

I’m based overseas – will this program be helpful?

The primary focus is on Australian laws and regulations. In saying this, if you’re based overseas and want to know how to sell your products legally in Australia, or you want to improve your skincare business knowledge, then you could find this program beneficial – contact me to see if it’s right for you.

I have a question that’s not answered here.

Please contact me and I’d love to answer any questions you have about whether the program is suitable for you.

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