Label Launchpad

It’s time to make your skincare business dream a reality with Label Launchpad.

Your roadmap to launching a successful skincare brand that’s built to last.

Jennifer Rudd Skincare Business Foundations 15

Getting your head around formulas and product development is one thing.

But then there's all the skincare industry rules and regulations to navigate

And you don’t have time to spend hours researching them – you’re busy enough with your day job and family commitments.

Making sure you have a product that's going to sell

And actually be profitable! Otherwise you have an expensive hobby not a business. 

Not to mention everything else involved in setting up your business

Like branding, website, packaging and marketing (so your products end up in the hands of your customers). 

All you want to do is come up with new products and play with formulations

Instead you’re frantically searching online for the answers. Or worse, getting so overwhelmed that you’ve put off doing anything at all – leaving you feeling frustrated and disheartened. 

Let me tell you, I get it!

I’ve been exactly where you are now – when I started my own skincare brand in 2015.


 Excited about taking the leap of starting my own business!

But also feeling stuck, confused and overwhelmed.

But it doesn’t have to be that way – in fact, there’s never been a better time to launch a skincare business than right now.

The beauty and skincare industry in Australia is worth billions.

 And it’s growing fast – not only here, but also overseas where Australian brands are booming.
Which means there’s plenty of room for new brands to find success.


Ask yourself, what would your dream business look like to you?


Having the freedom of being your own boss (and being able to spend more quality time with the fam).


Making a positive impact, and getting feedback from your dream customers that your beauty product changed their lives. 


Having your skincare brand mentioned by your favourite beauty bloggers, and seeing it stocked on the shelves of Mecca and Sephora. 


Creating a sustainable legacy business that your children and loved ones can get involved in. 

Start a Skincare Brand

Label Launchpad

A 12-week course to create and launch your cosmetics brand with confidence(minus the overwhelm, confusion and procrastination). 

Label Launchpad is the exact course you need but didn’t know existed…until now.

Label Launchpad is the only 12-week course designed specifically for Australian skincare and beauty brand startups.

>> One that transforms overwhelm into action.

>> With step-by-step instructions to create and launch your skincare label.

>> Easy to understand information on skincare regulations and requirements so you stay compliant.

>> Information relevant to the Australian skincare industry.

>> With personalised support and guidance to help you every step of the way (during the live rounds held twice a year).

By the end of the 12 weeks, you’ll have the information you need PLUS a step-by-step roadmap to launch your skincare business with confidence.

It was 110% worth the investment! 

Prior to Label Launchpad, I was having difficulty knowing where to start and what order to do everything in. Label Launchpad gave me a clearer blueprint of what to do and when, to make it more manageable. I loved the structure of the program – the bite-sized chunks were great as it allowed me to complete these tasks which didn’t seem as overwhelming as before.

The live Q&As were great to ask questions and I loved learning off everyone and sharing our experiences. The masterclasses were amazing and exceeded my expectations!!! So invaluable! As was your expertise Jen, since you’ve been through it all, and the resources you created for us in each module.

Label Launchpad saved me time trawling Facebook groups and sifting through Google, because you don’t know what you don’t know, and it’s hard to know who to trust. I’ve now got the confidence I can do this. It all feels achievable, not just a ‘pie in the sky’ idea, because you took the overwhelm out.

Nadine J, My Bebe The Label


Hey there, I’m Jen, Skincare Startup Mentor & Compliance Queen

When I started my dream skincare brand in 2015, I quickly realised it’s not all glitz and glamour. I had my fair share of facepalm moments along the way, and now nothing lights me up more than helping entrepreneurs like you avoid the same mistakes I made and reach success even faster.

As the Founder of Skincare Business Foundations, I’m passionate about helping skincare and beauty brand owners create purpose-drive, successful and compliant brands.

With a diverse background including Business and Psychology degrees, 13 years in corporate risk management, audit and compliance roles, and having started my own skincare brand, I have a unique skillset and the exact knowledge and experience you need to start your dream skincare brand.

I can’t wait for us to start this journey together.

Jen x










What’s inside Label Launchpad?


9 x weekly modules

The ultimate skincare business roadmap, these 9 modules will be delivered weekly into your user-friendly course portal (except for 3 x implementation weeks). Each module has a workbook so you can implement what you’ve learnt straight away – and get launching sooner! 

Pre-recorded video lessons

 Each module contains several pre-recorded video lessons. Work through the lessons at your own pace each week to get all the information you need to create, launch and run your brand. You’ll get a copy of the slide handouts to take notes as you go along so you don’t miss anything! 

Tools and templates

Save time and stress with 15+ easy-to-use checklists and templates, such as the Business Plan Template, Ideal Customer Avatar template, Pricing spreadsheet and Marketing Plan template. Plus, you’ll get my Skincare Business Checklist so you can tick things off as you go! 

Plus when you join a live round (only held twice a year – next in late 2024), you’ll get these amazing add-ons to elevate and fast-track your journey:

Live Q&A calls

Ask questions and get live feedback as you work on your business so you can move ahead with confidence you’re on the right track. If you can’t make the live calls (held on Wednesdays at 6pm Brisbane time), no worries. Submit Qs in advance, and calls will be recorded and available in the portal so you can watch in your own time. 

Industry expert masterclasses

 Live and pre-recorded masterclasses from industry experts on must-know topics such as marketing, branding, websites and copywriting. These sessions are always one of the students’ highlights, and helps you start to build your industry network of go-to people. The masterclasses are on Wednesday nights at 6pm, usually alternating with the live Q&A calls.

Private group chat

 Get support from your fellow students to stay motivated and accountable (you might even meet your new biz bestie there). I’ll also be there to answer your questions and cheer you on in between calls. This will be held in the Circle app, and is open for the duration of the 12-week program.

You’ll get instant access to the first module if joining the self-paced version, or in Week 1 for the live rounds.

You’ll have access to the course portal, including all the lessons, tools and templates for 2 years. This includes any updates made to the content.

Plus you get BONUS ACCESS to my ever-growing Supplier & Resource Directory (i.e. my little black book of industry contacts!!)


What will you learn in Label Launchpad?


Business Basics

Set your business up right from the start. These essential foundations will help you have a successful business from the moment you launch. 

  • Clarify your vision
  • Name your business
  • Understand what registrations you’ll need
  • Develop a business plan
  • Finance and Insurance 101
  • Tools / templates – Business Plan; Business Finances

Research & Branding

Choose a niche so you can create a stand-out brand in the skincare industry. Identify your target market and how you can help them.

  • Clearly define your ideal customer
  • Research your competitors
  • Establish your point of difference
  • Research your customers
  • Learn visual branding essentials
  • Tools / templates – Ideal Customer Avatar; Competitor Research

Product Development

Learn how to get started on developing a safe and effective product your customers will fall in love with, and about the different manufacturing strategies.

  • Choose a manufacturing strategy
  • Source your ingredients and packaging
  • Learn what product testing is required
  • Bonus tips for handmade products
  • Tools / templates – Product Research; Product Development Brief; Batch Record; Batch Calculation

Pricing for Profit

Learn about common pricing strategies and how to calculate the right price for your products – to avoid undercharging so you can actually make a profit.

  • Determine the retail and wholesale price for your products
  • Calculate your profit margin
  • Use the pricing spreadsheet provided to make the process easier
  • Tools / templates – Inventory and Pricing (this one is a gamechanger according to previous students!)



E-Commerce Essentials

Understand the content and features you need in place so your website runs smoothly for a user-friendly experience that maximises sales.

  • Choose your e-commerce platform
  • Select payment methods to use
  • Decide whether to DIY or use a designer
  • Display legally required information
  • Structure your website effectively
  • Improve your website traffic

Labels & Claims

It’s compliance time! Know what you need to include on your labels and how to make sure any claims you make are compliant (to avoid getting fined).

  • Learn exactly what you need to put on a label
  • How to list ingredients
  • What marketing claims you can and can’t make about a product
  • How to avoid making therapeutic claims about your cosmetics
  • What’s the best way to create and print your label



Marketing & Social Media 101

Learn the basics of marketing and social media so you can start building a loyal following before you launch. Get visibility for your new brand before and after you launch.

  • Get an overview of basic marketing concepts, including funnels
  • Build a simple but effective marketing plan
  • Marketing and social media tips for startups
  • Tools / templates – Marketing Plan

Selling Your Products

Get to know the different avenues for selling your product so you can pick which ones are right for you.

  • Where to sell your products
  • How to ship your products
  • How to wholesale your products
  • How to run a market stall
  • Tools / templates – Market Stall Checklist; Market Stock & Sales; Wholesale Agreement; Consignment Note

Launching Your Products

Make your launch a success and futureproof your business. Learn strategies you can use prior to your launch day and what to do on your actual launch day.

  • How to know when you’re ready to launch
  • What to do for the big launch
  • How to provide a great customer experience and get repeat sales
  • What are the next steps to grow your brand



Plus you’ll receive this game-changing guides bundle (valued at over $500!)

    I’ve saved the best till last… apart from the 9 jam-packed modules above, you’ll also get these 5 must-have PDF guides which I guarantee you’ll be referring to all the time!

    (Available to self-paced and live round students)

    • Cosmetics Labelling Essentials – everything you need to know about how to create a compliant cosmetics label is found in this 19-page guide.
    • Cosmetic vs Therapeutic Claims Handbook – this 20-page guide will become your go-to for knowing how to make compliant cosmetic claims, and avoiding therapeutic claims, and includes a Cosmetic Claims Dictionary (i.e. your new bible).
    • Skincare Business Checklist – this checklist will give you that satisfying feeling of ticking tasks off once complete, and keep you on track so you’ll know you’ve got all your bases covered before you launch.
    • Skincare Business Money Hacks – find out how to get the best bang for your buck when starting a skincare brand, and how to avoid costly mistakes.
    • Tips for Handmade Products – if you’re making your own products, this guide has some need-to-know information about topics like batch records and how to record your formulations.

    We 100% wouldn’t be launching if it wasn’t for Label Launchpad!

    “We joined Label Launchpad because we weren’t sure where to start, where to look, who to trust or what information was reliable. 

    We had an idea that sounded great, until we looked into things and got overwhelmed.

    Doing Label Launchpad with Jen helped us turn something that was only an idea for over a year into practical steps for us to actually work towards bringing our business to life.

    We were given the tools and resources to make decisions and build momentum which never seemed to have happened before the course. 

    We experienced improvements in our confidence and knowledge and felt closely guided by someone we could trust. 

    We enjoyed the guest speakers from different industries as it felt like it gave us the confidence and tools to approach different professionals from different industries (knowing what questions to ask, what red and green flags to look out for). We 100% wouldn’t be launching if it wasn’t for Label Launchpad!”

    Kristy & Debbie, KDB Body

    Ready to take the first step towards creating a wildly successful skincare brand?




    Or 12 x weekly payments of $90+GST

    Price in AUD



    Label Launchpad is the right fit for you if:


    You're passionate about skincare

    You’re passionate about creating skincare, cosmetic or beauty products.


    You want to take it further

    You’re currently making skincare for friends and family and are ready and committed to turn your hobby into a flourishing business.


    You're done with Google rabbitholes

    You’re going down research rabbit holes – but you’ve got a busy schedule and you’d rather me tell you what you need to know.


    You're ready to do what it takes

    You know starting a business will take time and money, but you’ve got a fire in your belly that’s ready to take action and invest in your future.


    Fast-forward and picture this in your future:


    Your DMs are overflowing

    You’ve built a loyal following who can’t wait for you to release your next hit product. 


    You're meeting with Mecca next week

    Mecca was impressed by how professional your brand looks, and they’d love to see your product on their shelves. 


    You recently gave your day job the flick

    FINALLY you ditched your day job and said goodbye to the corporate hamster wheel, and you’re loving being your own boss so far! 


    You're so excited about what's next

    You know this is only the beginning, and you’re ready to scale up your brand so you can make more profit and a bigger impact. 

    At the end of the day, your skincare or beauty brand isn’t just about making beautiful products to sell.

    It’s about building a business where you can find your purpose and move closer to your dream life.

    There’s a lot of work involved in starting and running a skincare brand, but it’s also super rewarding!

    My mission is to help people like you build the foundations for a sustainable business that will be around for years to come.

    And Label Launchpad is the perfect place to start.

    Label Launchpad is the most valuable starting point when starting your own skincare business

    “I’ve always loved the skincare industry and wanted to start my own brand with a focus on simple yet effective products.

    Label Launchpad is set out in a way that makes it easy to learn what you need to know, so I could build on my skills and keep learning week after week.

    All the templates, masterclasses and live Q & A sessions were educational and have such great value to assist with setting up a strong skincare business.

    Label Launchpad is the most valuable starting point if you’re looking to start your own skincare business. It also becomes your mini business coach – the support is outstanding. Plus Jennifer’s knowledge and can-do attitude is priceless.

    Through building my knowledge I grew confidence and belief that I could start and launch a skin care line. 

    Label Launchpad is a must-do program when looking at starting a skin care business.

    Kim R, Essentials Skincare


    Join the self-paced option of Label Launchpad

    Payment plan

    12 x weekly payments of $90+GST

    Total investment of $1080+GST

    Prices in AUD 

    Pay in full


    Save $90 by paying in full

    Prices in AUD


    Prefer to join a live round?

    The live round has extra benefits and support such as live Q&A calls, industry expert masterclasses and an online community. 

    Enter your details below to be notified of when the next live round is (starts early September!).

    Remember, you can always join the self-paced option to start learning straight away, and then upgrade to the live round once doors open! 

    Plus you’ll be added to my VIP list to receive updates and special offers, and can unsubscribe at any time.

    Still not sure? Here’s more feedback from previous students in the live rounds:


    Frequently Asked Questions

    What's the difference between the self-paced option & the live rounds?

    Self-paced – sign up any time and complete the course at your own pace. There are no live calls, masterclasses, community or support.
    Live round (currently held 2 times per year) – in addition to the modules, you’ll also have virtual catch-ups each week with your fellow students and me in the live Q&A sessions and guest masterclasses. Plus there’s an online community for students of that round to extra motivation and support.
    The lesson content, tools and templates are exactly the same between the self-paced options and live round, and you get 2 years’ access to the course portal with both options. 
    Which option is best for your will depend on a few factors, such as your preferred learning style, what holds you most accountable and on track, and your budget.
    Based on student feedback, the live round gives you the best chance for success as it’ll fast-track your progress and keep you motivated. You’ll learn so much more from the live calls and listening to questions other people ask, and the industry experts, on top of all the valuable information you learn in the modules!
    If the self-paced option suits you best for now, you’ll be emailed about the option to upgrade to any live rounds when they occur. You can add on a 30-Min Strategy Session at checkout for a student-only price at checkout if you want some 1:1 support.  

    Is there a payment plan option available?

    Yes! Scroll up to the signup section to see all the details. 

    How long will I have access to the content?

    I don’t want this to be a course that sits on the shelf, so there’s no “lifetime access” here! But you’ll get access to all the content for 2 years (including access to any updates I make) after purchase. During this time you can download the slides, workbooks and templates to keep and refer back to forever.  

    Is this course suitable for me if I want to use a contract manufacturer or white label products?

    Yes – regardless of which manufacturing strategy you plan to use, most of the framework you follow to launch your dream skincare brand will be the same, so the course is definitely suitable. In Module 3 Product Development, we cover off the different manufacturing strategies to help you decide which option is right for you. 

    I want to make haircare products, not skincare – is this course right for me?

    Yes 100%! The framework remains the same, whether you want to launch skincare, haircare, makeup, or any other type of cosmetic, as do the regulations you’ll need to comply with. 

    Do I need to do a formulation course first?

    Label Launchpad is not designed to teach you how to formulate products. But don’t worry, you don’t need to have done a formulation course first – whether you need to complete on at all will partly depend on your manufacturing strategy, which we discuss in Module 3.
    There are a number of great formulation courses out there, some of which are mentioned in the course. In fact, several of my students in the last round were completing a formulation course at the same time as Label Launchpad and found them to be very complementary. 

    I'm not ready / it's too early in my business.

    All you need to be ready is 1) to be 100% committed to launching a skincare brand and 2) some inspiration for a product idea (which I’m guessing you already have) – the rest you’ll work out along the way when working through the modules, and it will take you way less time and costly mistakes than going it alone. 

    Will I be ready to launch after the 12 weeks?

    The realistic answer to this is no! Everyone has different personal circumstances (like available time and funds) and that it takes time to set up the right foundations for sustainable success. Plus other factors such as how much progress you’ve made already on your own, your manufacturing strategy and suppliers will come into play (launching with a private or white label product generally means you can launch faster).
    However, I can promise you’ll feel confident you know exactly what you need to do and have a clear path forward, and that if you put in the time and effort during the course you’ll be well on your way to a confident and successful launch. 

    Is the course suitable if I’ve already launched or nearly ready to launch?

    This course is primarily designed for people who have not yet launched, rather than those who are ready to scale an existing successful brand.
    If you’re in the early stages of your skincare business, it will help you launch faster. If you’re planning to launch in the next 3 months, you’ll be able to check you’ve got all your ducks in a row for a successful launch. If you’re already launched, I’m working on something else that will help you!
    Feel free to contact me to see whether it’s right for you. 

    Do you sell any modules separately?

    No – it’s something I’ve previously thought about, and decided against for now. Because “you don’t know what you don’t know”, which means that you’d only buy a couple of modules you thought you needed, when there is important information in the other modules. You wouldn’t get the full picture of how to build a wildly successful skincare brand, and then wonder why you weren’t achieving your goals. I’m confident that in every module you’ll learn something new – they all fit together like a puzzle.  

    I’m based overseas – will this course help me?

    The primary focus is on Australian laws and regulations. In saying this, if you’re based overseas and want to know how to sell your products legally in Australia, or you want to improve your skincare business knowledge, then you could find this course beneficial – contact me to see if it’s right for you.

    I've got another question...

    No problems! Please contact me and I’ll be happy to answer any questions you have.  

    "I'm interested, but not sure I'm ready"

    No worries! Download my FREE Skincare Business Starter Guide – it’ll help you work out when you’re ready to start your skincare brand. And in the meantime, I’ll send you useful tips on building your dream business.

    LIVE ROUND - DOORS NOW OPEN! Compliance Confidence - the ultimate course to get your cosmetics brand compliant.