Skincare Business Foundations

My signature course on how to start a skincare brand in Australia.

Starting a business from scratch can be a minefield. There is so much to learn, and the potential for lots of trial and error along the way.  

From brand positioning, pricing and selling your products, to making sure you comply with all the legal requirements that come with having a range of natural beauty products.

 I get it. Because I was in exactly your position when I started my own skincare business, Wild Leaf Botanicals, in 2015.  

This is why I’ve decided to send the elevator back down to help new natural skincare business owners build the right foundations so they can succeed and thrive.  

Is this you?

  • You and your family or friends have seen amazing results from a skincare product you made, and you want to share it with the world and make a difference
  • Or you want to be your own boss and earn extra income from your passion for natural skincare. 
  • Or maybe you want to work from home with flexible hours so you can spend more time with your family. 
  • Or perhaps you simply want a creative outlet from your office job.


  • You aren’t sure how to turn your passion or hobby into a profitable business.  
  • You want to get it right the first time because you can’t afford to waste money and get it wrong. 
  • You don’t have time to spend hours and hours on researching the ins and outs of starting a skincare business – you’d rather spend time formulating the perfect product. 
  • You’re scared about putting yourself out there in case you don’t sell any products. 
  • You’re worried you won’t meet all the laws and regulations around making and selling natural skincare products. 
  • You don’t know how to make your skincare brand stand out from the rest. 
  • You’ve started planning but you keep getting lost…  
  • ...Or simply, you’re not even sure where to begin.

If you said YES to any of the above, then Skincare Business Foundations is for you. 

The Skincare Business Foundations course is your go-to for building the foundations of a successful natural skincare brand.

This course is designed for new and aspiring skincare business owners who want to launch their skincare brand SOONER, with MORE CONFIDENCE and LESS STRESS.

It's also perfect for you if you've already launched but aren't 100% confident you've got the foundations right.

What's included

1. The Natural Skincare Business Basics handbook

This is your ultimate handbook for launching your own natural skincare brand. It’s a step-by-step and comprehensive guide to support you in building the right foundations for your natural skincare business.

This 120-page PDF covers everything from starting your business to creating and selling your products (and the legal requirements you need to know along the way).  

Topics include:  

  • Business basics – How to start your business, how to plan for its future, tax essentials and what registrations and insurance you need. 
  • Market research – How to get a thorough understanding of what your ideal customer needs and wants.  
  • Branding – How to create a stand-out brand in the natural skincare industry. 
  • Social media – What platforms to use, what content to create, and how to generate interest and engagement, authentically. 
  • Website – The content and features you need in place so your website runs smoothly for a user-friendly experience. 
  • Laws and regulations – Everything you need to know from a compliance standpoint in easy-to-understand language. 
  • Creating your products – The pros and cons of different manufacturing options, where to buy ingredients and the different types of packaging available. 
  • Product testing – What testing is required for your products to ensure they are safe and effective so your customers will fall in love with them. 
  • Selling products – Where to sell your products, how to ship them, how to approach stockists and how to keep your customers coming back for more. 
  • Labelling – All the legal requirements you need to consider and how and where to print them. 
  • Pricing – Which pricing strategy to choose and how to price your products for a profit. 
  • Marketing basics – Learn a range of free and paid strategies you can use to promote your products. 
  • Markets – What to look for when choosing markets to attend, how to sell your products in person and what you need for a beautiful market stall.  
  • Plus plenty more!  

You’ll receive instant access to the handbook, tools and templates via the course webpage. Access to the webpage will be valid for 12 months, and you'll be able to access any updates to the documents during this time.  

2. Essential business tools and templates

You’ll gain access to 7 essential business tools and templates I’ve created and use for my own natural skincare business to make planning, pricing, batch calculations, finances and markets easier. Saving you time, energy, and mental overwhelm, these will support you through the ins and outs of running your business and become the backbone to keep you on track with your products, finances and goals.  

Business Plan-on-a-Page

Every successful business starts with solid foundations. Use this simple Business Plan to outline your what, why, when, how and who, and get clear on your goals and vision for the future.  

Batch Calculation

When you’ve created the next “it” product, it’s important the formulation isn’t lost along the way. Use this Batch Calculation spreadsheet to record your final formulation for each product. Save time when manufacturing by simply inputting the quantity of product required to instantly know the quantity of ingredients you need.  

Risk Assessment & SWOT Analysis

Being prepared is the best thing you can do for your business. What are the strengths and weaknesses of your business? What are the biggest risks facing your business now and in the future? This template will help you figure them out.

Batch Record

It’s good practice to keep records for each new batch of product you make, and it’s often a requirement from insurance underwriters. This template is an easy way to meet this requirement and keep handy for future reference. 

Business Finances

Finances are never fun, but this spreadsheet allows you to estimate your start-up expenses so you can prepare for them, and record your revenue and expenses so you’re ready to see your accountant come tax time. 

Market Stock and Sales

Markets are a fantastic outlet for new skincare businesses and made easier with this spreadsheet. Record stock levels, sales, profits, and even ‘balance your till’ after the market has ended.

Inventory & Pricing

Having your pricing right from the get-go will save you a lot of grief further down the track. Use this template to easily and confidently calculate your wholesale and retail pricing based on the prices of your ingredients. Record your inventory and supplier details for effortless re-ordering.  

3. A 30-minute 1:1 strategy session

In a 30-minute strategy session with yours truly, you’ll have the opportunity to ask any burning questions you have or advice you need after reading the handbook. We will talk specifics about your brand, your next steps, and you’ll get to pick the brains of someone (me!) who’s been there. Together we will build your confidence and explore options to pave your path to success in your natural skincare business.  

We’ll arrange a date and time that suits you for a chat via phone, Zoom, Messenger or even over a coffee if you’re in Brisbane – whichever you prefer. This session can be booked up to 12 months from the date the course was purchased.  

BONUS: Pricing for Profit (Silver) package (valued at $49)

Receive the Silver Pricing for Profit package as a bonus when you purchase the course. It's a 15-page guide with training videos that goes into more detail about pricing than what's provided in the course.

BONUS: Cosmetics Labelling Essentials guide (valued at $89)

Receive a free copy of my Cosmetics Labelling Essentials guide when you purchase the course. It's an 18-page guide that contains everything you need to know about labelling your skincare products to sell in Australia.

BONUS: Can I Say That? Demystifying cosmetic versus therapeutic claims guide (valued at $29)

Receive a free copy of my Cosmetics versus Therapeutic Claims guide when you purchase the course. It's a must-read 12-page guide that will help you understand the difference between making illegal therapeutic claims and acceptable cosmetic claims.

This course will help you

Define your goals  

Gain clarity on what your goals will be and what you need to do to achieve them.

Know your target market

Conduct market research to understand your target market so you can create a problem-solving product they love. 

Articulate your selling point  

Establish your point of difference in the natural skincare market.

Be compliant

Relieve your stress by knowing all the relevant laws and regulations you need to comply with.

Get clear on your pricing

Understand how to establish wholesale and retail prices for your products to achieve long-term success in the market.

Market your brand  

Get inspiration for how to position your brand in the industry and target your ideal customer.

Save time and money

Be equipped with all the necessary tools and templates to save you hours of research, trial and error and unnecessary paperwork.

Know when to consult an expert

Understand that you can’t always do everything yourself and know when you need to seek advice from a relevant expert. 

Feel ready to launch sooner  

Gain the confidence that comes with knowing that you have all your bases covered for a successful launch into market.

Your investment

Only $397

(or 2 x fortnightly payments of $225)

This course is not ideal for you if...

  • You aren’t ready to make the commitment to launching a skincare business.
    The handbook will save you hours of researching what you need to do but you still need to be committed to putting in the effort to succeed. 
  • You already know how to start a skincare business and want to know how to formulate products.
    The handbook has not been written to teach you how to create product formulations – there are however, a number of courses out there for this (some of which are mentioned in the handbook). 
  • You are based outside Australia.
    While there are some European Union obligations mentioned throughout the handbook, the primary focus is on Australian laws and regulations. In saying this, if you’re based overseas and want to know how to sell your products legally in Australia, or you want to improve your skincare business knowledge, then you will find this course beneficial. 

It was a great investment for my business, worth every cent

I was so afraid to start my own natural skincare business as I wasn't confident in all the compliance, regulations and labeling aspects of the business, it terrified me to the point I didn't want to launch. Then I found Jennifer, her course and guidance was exactly what I was looking for, I wish I had found it earlier as it would have saved me lots of mental space, stress and $$$.

I purchased the course as a guide to make sure I was on track, and I'm glad I did! I love how it is broken down into a step by step guide, with a tonne of great resources.

I now feel 100% confident, my mind is at ease and I don't have to waste time going back and forth trying to research a billion things. It was a great investment for my business, worth every cent, and Jen is always there for support and any questions I have even months after I purchased the course. I really appreciate having her in our industry.

Although for small start up business it's a lot of money, it's worth it for peace of mind compared to heavy fines and penalties you could face for not being compliant. Jen is a wealth of knowledge. I loved my one-on-one call which help answered a billion of my burning questions!

Daniella V Blossom Brew

It is so easy to read and follow with such amazing and helpful resources

I cannot praise this handbook and Jennifer enough! Having started my business as a hobby 7 months ago, I struggled and spent countless hours researching and trying to figure out everything myself for launching a natural skincare business. Now as I am looking to go from hobby to full business and began looking into wholesale I realised the amount of mistakes I had made... now with having to rebrand, fix my pricing structure and relaunch! I would’ve saved countless hours of stress, time and money if I had this resource available to me at the beginning.

It is so easy to read and follow with such amazing and helpful resources and is especially great as it relates directly to Australian laws and standards. It’s not overwhelming either, it’s laid out in a simple format that goes through process to process so you can work on each step of the business as you go, it literally includes everything you could need to start a natural skincare business in Australia.

But THE BEST THING is when I asked Jennifer questions she is extremely helpful and knowledgeable and went above and beyond to answer any queries I had. I would highly recommend the Skincare Business Foundations course to anyone looking at starting or improving their skincare business.​

Candice O Herbal Hireath

I truly wish this book had been around when I started, because I could have saved myself money and more importantly valuable time!

Skincare Business Foundations is a must-have if you are considering launching your own skincare business in Australia! Jennifer has a wealth of knowledge from various fields, most importantly she has personal background knowledge in running a business as she is the founder of her own natural skincare company. I am a firm believer that education is power, so a course in product formulation will give you the knowledge to create beautiful products, but the Skincare Business Foundations course will give you the confidence to take your products to the next level and confidently launch your own business.

Although I have been making skincare for a few years now, I only recently opened up my own e-commerce store. I truly wish this book had been around when I started, because I could have saved myself money and more importantly valuable time! Jennifer has included all the necessary basics which can be easily overlooked. Personally I have gained a lot and it has been such an easy to follow guide. There are a multitude of links and templates to guide you, further your knowledge and help put your plans into action. I can't recommend it enough!

Monica B Natura Skincare

It was amazing and I would recommend this to anyone who is looking to start their own skin care business

I purchased the course because before starting, I had an idea of what I wanted to do, however in terms of what steps I need to take and what research to do, I didn't have much knowledge on these at all. After reading what this course could help me with, I was just instantly attracted to purchasing it.

I enjoyed every part of this course, as it covered everything that I needed to know to start my business, to run my business, and to maintain my business. All information provided was very detailed and with this course, it saved so much time as it told me all the necessary research needed, and where to research.

I feel much more confident, and I feel very excited about my brand, if I need to, I can just always go back to the course booklet to remind me what I need. I would absolutely recommend it, it is just so worth it for anyone who is looking to start their own skincare business I would say, go for it, it will be so worth it and you will love it!

It was amazing and I would recommend this to anyone who is looking to start their own skin care business.

Jade Coco Lab

Hi, I'm Jennifer. I remember the early days of starting my own skincare business, Wild Leaf Botanicals, back in 2015. Hours of researching. Hours of reading. There were a lot of unknowns and there were things that had to be figured out “the hard way”, when all I really wanted to do was spend time on creating the perfect products.  

There were times I wished I could turn to someone who’d been there too, or had access to a one-stop-shop to help me easily navigate all the legislation and ins-and-outs of starting my natural skincare business.  

This is ultimately why I created the Skincare Business Foundations course. 

Because it is the go-to course I wish I had when I began my natural skincare business journey.  

With degrees in Business and Psychology and 10 years+ corporate experience in risk management, auditing and compliance, I now combine my business know-how with my passion for natural skincare and the industry knowledge gained since starting my own brand.

Serving as a mentor and guide to other natural skincare business owners, there is nothing that makes me feel more rewarded than providing support and resources to help them succeed. Especially when it comes to educating them about the laws and regulations that apply when running a skincare business (confession: I’m a total compliance nerd and love reading and interpreting legislation).  

Through my active online community, Natural Skincare Makers Australia, I bring together like-minded skincare business owners who collaboratively connect with and support each other every day. As a passionate advocate of the Australian natural skincare industry, I hope to inspire a movement where locally-made natural skincare products are more widely celebrated.  

Have a question about the course?

Contact me - I'd love to hear from you.

Are you ready to turn your dream into a reality?

Sign up now to receive instant access.

Your first step on the path to natural skincare business success. 


2 x $225

Total investment of $450

  • First payment today; final payment in 14 days
  • Instant access to handbook, tools and templates
  • Private Facebook support group
  • 12 months unlimited access
  • 30-minute 1:1 strategy session

1 x $397

Total investment of $397

  • Save $53 by paying in full today 
  • Instant access to handbook, tools and templates
  • Private Facebook support group
  • 12 months unlimited access
  • 30-minute 1:1 strategy session

I can't wait to meet you inside.