Services
Skincare and beauty brands that are simply “winging it” when it comes to Australian cosmetics laws and regulations are at huge risk of having to fork out hundreds of thousands of dollars in label reprints, product recalls and hefty fines.
The worst part?
In today’s world of viral TikTok takedowns and unforgiving Reddit threads, a single misstep can do more than attract a fine – it can irreversibly damage your brand’s loyalty overnight.
That’s why our tailored consulting services go beyond ticking regulatory boxes to protect the most valuable asset of your brand: Trust.
Whether you need:
- Compliance Advice to protect your brand reputation and reduce overall risk
- Corporate Training workshops to get your Product, Regulatory and Marketing teams upskilled in compliance regulations and strategy
- Label Reviews to make sure what’s on your bottle doesn’t get you into legal trouble
- Or to get Jen’s expert guidance on compliance considerations, risk areas and next steps via a Clarity Call.
Our services are designed to keep your compliance on track, protect your reputation and strengthen consumer trust.
We don’t provide advice on TGA-regulated products, AHPRA-regulated services (e.g. injectables), formulation reviews or overseas regulations.
YOUR TRUSTED ADVISER
Compliance Consulting & Advisory
Protect your reputation and meet your customers’ growing demand for transparency in every product, claim and campaign.
Our customised consulting services can include projects such as:
- Brand Marketing Claims Guide: To provide to your team, agency or influencers that clearly outlines what they can say and how to avoid potential therapeutic claims, misleading statements or greenwashing.
- Campaign Reviews & Risk Assessments: To ensure campaigns and advertisements comply with legal and ethical marketing practices. Identify potential breaches, misleading statements or red flags.
- Regulatory Topics Guidance: Including emerging greenwashing and sustainability regulations.
- Internal Claims Policy Development: To align teams and brand partners on commonly-used claims (e.g. natural, clean and cruelty-free), with clear guidance on avoiding problematic claims, improving transparency and meeting evidence requirements.
- Streamlining Compliance Processes: Implement efficient systems, such as claims databases and new product workflows, to ensure compliance is built into every step of your operations.
Perfect for:
- Corporate Companies: Large brands and retailers seeking an external perspective to enhance compliance strategies, strengthen processes, protect consumer trust and support brand partners.
- Growing Brands: Who want to confidently promote their products or expand into retail without risking their hard-earned reputation.
Complete a Compliance Project Brief and we’ll be in touch within 1-2 business days to discuss the best path forward. We’ll outline the scope of work, provide a quote and agree on timelines to ensure you’re fully informed before we get started.
YOUR LEARNING PARTNER
Corporate Training
Customised, interactive workshop-style sessions to equip your team with the expertise to stay compliant and safeguard what matters most – your reputation and revenue.
Every corporate team knows the struggle: keeping up with Australia’s ever-changing cosmetics regulations, navigating claims grey areas, and teams that don’t always see eye-to-eye. These challenges don’t just cause confusion – they can put your reputation and bottom line at risk.
That’s where a Corporate Training session with Jen makes all the difference (because let’s face it, teams often take advice from an external expert more seriously than from internal colleagues!).
Training agendas could include topics such as:
- New and upcoming Australian cosmetics regulations
- Clarifying the difference between cosmetics vs therapeutic goods
- Navigating grey areas with claims, and addressing common mistakes
- How to avoid greenwashing
- Understanding how to substantiate different claim types
- Avoiding deceptive marketing practices
- Building consumer trust via transparency
- Improving regulatory systems and process
- Relevant brand case studies and Q&A.
Perfect for:
- Large Retailers, E-Tailers and Distributors: Including teams such as Buying, E-Comm, NPD, Regulatory and Marketing.
- Contract Manufacturers.
- Service Providers: Including Marketing/PR agencies, legal firms, packaging suppliers and educational institutions.
Complete a Compliance Project Brief and we’ll be in touch within 1-2 business days to set up a meeting with Jen to discuss your training needs.
YOUR PEACE OF MIND
Label Review
Label reprints are a costly and painful exercise. Have your labels and packaging checked against Australian cosmetics regulations before printing.
Perfect for:
- Startups: Get it right the first time before placing your first label or packaging order, saving you time, money and the hassle of fixing mistakes later on.
- Growing Brands: Get peace of mind before ordering higher quantities of label, hitting retail shelves or expanding their product range.
YOUR PHONE-A-FRIEND
Clarity Call
Whether you’re early-stage or established, one of the biggest challenges for beauty brands is getting clear, reliable answers to the questions that keep you up at night – the grey areas, the “it depends” situations, the things you can’t Google (or ChatGPT) your way out of.
AI tools like ChatGPT can give you general information – but it can be correct, confidently wrong or so conservative it’s useless. And what they can’t give you is regulatory judgement applied to your specific product, brand positioning and risk profile, by someone who understands how Australian regulators, retailers and consumers actually think.
A Clarity Call is a focussed, strategic session with Jen designed to help you get clear on the decisions in front of you – whether you’re still weighing options or want an expert read on a direction you’re already leaning toward – so you can move forward with peace of mind.
This session is ideal if you’re:
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Unsure whether your product or brand sits in cosmetic or therapeutic territory – or want help deciding which pathway is right for you
- Unclear on what you can and can’t claim about your product, where the risk sits and how close to the line you’re sitting
- Making compliance calls based on what other brands are doing and want to understand what your actual risk is
- A service provider to Australian beauty brands who wants to better understand the regulatory landscape you’re working in
- Needing Australian-specific guidance you can rely on – not general information that may or may not apply to your situation
Sessions cover strategic guidance and direction on topics such as:
- Claims risk – what you can and can’t say about your product, where the risk sits, how regulators tend to interpret claims and where you may be closer to the cosmetic-therapeutic boundary than you realise
- Cosmetic vs therapeutic positioning – which pathway is right for your product and what it means for your claims, marketing and regulatory obligations
- Testing and substantiation – what you need, when you need it and how to use it to support your claims
- Advertising and social media claims – where the risk sits in your marketing copy, captions and paid ads
- Working with suppliers and manufacturers – what to ask, what to check and how to evaluate the trade-offs
- Building trust and credibility through Clear Beauty principles – what transparency looks like in practice and how to use it as a competitive advantage
- Product importing and regulatory considerations
Please note: Clarity Calls are designed for topical cosmetics and skincare products, not therapeutic goods or AHPRA-regulated services like injectables. They don’t include scientific or technical formulation review, assessment of existing test data, or label or claims review and approval (see Compliance Consulting & Advisory for labels and claims reviews instead).
What’s included:
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Pre-session submission of questions or context
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Preparation so the session stays strategic and focussed
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50-minute Google Meet session with Jen
- Detailed summary and action plan emailed post-session, including key recommendations, risks and prioritised next steps
Investment: $750 ex. GST.
View Jen’s calendar and book instantly here:
Some of the brands we’ve worked with*
*As much as we love to name-drop, client confidentiality means we can’t share all the big names. What we can say is that we’ve worked with influencer and celebrity brands, and been trusted by brands stocked at leading retailers like Myer, MECCA, Sephora, Priceline, Adore Beauty, Coles and Woolworths - and even retailers themselves.
WHY WORK WITH US
You'll find plenty of regulatory consultants and business mentors with a quick search, but few who specialise in cosmetics – and even fewer who've run a skincare brand and have a corporate risk and compliance background.
Skincare Business Foundations is a boutique cosmetic regulatory consultancy and education company working with brands, retailers and corporate teams across Australia and internationally.
Whether you’re launching your first product, preparing to scale or approach retailers, or leading a team with compliance responsibilities, we can provide tailored solutions through consulting, corporate training and education.
Here’s why clients choose to work with us:
Expert Guidance
Our guidance goes beyond compliance, incorporating best practices, commercial insights, industry trends and consumer expectations.
Personalised Support
You’re more than just a number - Jen takes the time to understand your business and goals, and provide tailored solutions.
High-Quality Results
We focus on the details that matter - delivering quality work to help you meet your goals and achieve sustainable success.
Adore Beauty · Coles · Woolworths
Our Values
Here's what to expect if you're a client or student of Skincare Business Foundations:
PROFESSIONAL
With university degrees, an extensive corporate background in risk and compliance, and real-life cosmetic industry experience and expertise, you can be rest assured you'll receive a high quality and professional service, and get help to build your own professional business.
COMPLEX MADE SIMPLE
Think of us as your Google Translate for Australian laws and regulations. Whether it’s in a course or report, we’ll explain everything in a way you can easily understand - minus the jargon - saving you the headaches and confusion of going it alone.
CONTEMPORARY
In the ever-changing cosmetics industry, it’s important to stay on top of current trends and legislative changes. Jen is always learning and will share her current knowledge with you, so you can always be up-to-date and compliant – without doing all the research yourself.
TRANSPARENCY
When running a business, it can be hard to know what to believe or who to trust. We’ve got your best interests at heart – any opinions or recommendations will be genuine and unbiased recommendations. And we’ll always be open and honest with you – forget the fluff.
CONNECTION
Jen takes the time to get to know clients and students – what your goals are, what you’re struggling with and how we can help. She’ll be right there by your side as your “guardian angel” throughout your business journey, plus connect you with well-respected industry experts.