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From Compliant to Credible – Become the Brand People Trust

From label and claims reviews to corporate compliance solutions, we help you build a brand customers believe in.
We’re trusted by early-stage founders, scaling brands, retailers and corporate teams across Australia and internationally.

HI, I’M JEN, COSMETIC REGULATORY CONSULTANT & SKINCARE STARTUP MENTOR

 When I started my own skincare brand in 2015 while working in corporate risk and compliance, I quickly realised there’s more to building a brand than great products – you need to navigate the regulations and make strategic, confident decisions in grey areas.

Watching other founders face similar struggles – relying on Google, Facebook groups and guesswork – inspired me to bridge the gap between compliance expertise and practical business strategy, helping brands build credibility from the ground up, not just tick compliance boxes.

Since 2018, I’ve worked with ambitious startup founders, growing brands looking to break into major retailers or expand their line, international brands entering the Australian market and corporate teams tackling complex regulatory challenges.

10+

YEARS IN COSMETIC INDUSTRY

700+

CLIENTS & STUDENTS SUPPORTED

10k+

PODCAST DOWNLOADS

13k+

GROWING COMMUNITY

WHAT WE’LL GIVE YOU

Understand Risk, Not Just Rules

Navigate the grey areas in Australia’s regulatory landscape with confidence – from claims to cosmetic-therapeutic boundaries. We explain what’s safe, what’s risky and what sits in between, not just “what’s allowed” – so you can make informed, risk-based decisions that protect your business.

Build Credibility, Not Just Compliance

Move beyond “just compliant” to build credibility with regulators, retailers and customers, through transparent communication, evidence-led claims and Clear Beauty™️ principles at every touchpoint.

Strategic Guidance, Not Just Box-Ticking

Get expert advice that considers industry best practice and your commercial reality, not just regulatory requirements. We help you turn compliance into competitive advantage.

START HERE

Which best describes your business?

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Startup

Launching a cosmetic brand? Read the 7 Deadly Sins of Skincare Startups  to find out the mistakes that stop brands from launching (or catch them out after they do).

FREE DOWNLOAD

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Growing

Growing your brand or entering the Australian market? Find out how we can help – from compliance projects to retailer readiness and claims strategy.

VIEW SERVICES

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Corporate

Large brand, retailer, manufacturer or distributor? Get custom compliance consulting, strategic guidance & corporate training to up-level your business.

LEARN MORE

Some of the brands we’ve worked with*

*As much as we love to name-drop, client confidentiality means we can’t share all the big names. What we can say is that we’ve worked with influencer and celebrity brands, and been trusted by brands stocked at leading retailers like Myer, MECCA, Sephora, Priceline, Adore Beauty, Coles and Woolworths -  and even retailers themselves.

WHAT WE OFFER

What would you like to explore?

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Label Launchpad

Start your brand the right way, the first time, with Label Launchpad – a 12-week program that gives you the knowledge, tools and support to launch a compliant, credible brand.

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Regulatory Consulting

From label reviews, and compliance audits to cosmetic-therapeutic classification, strategic risk guidance and corporate training – expert support for businesses at any stage.

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Speaking & Media

Contact Jen about speaking engagements and media contributions for engaging, expert industry insights on compliance, transparency and building credible brands.

I'm now feeling so much more confident about launching my products

There are so many things to consider when launching a new skincare product into the market, and it's impossible to know every single thing. So finding someone who is knowledgeable is pure gold!

If you're thinking about getting a Label Review, don’t hesitate! Thank you, Thank you, Thank you. I would not hesitate to work with you again!

Tanya G.

I was so happy with Jen's knowledge, helpfulness and reassurance

Why worry, question yourself, spend hours searching the internet when you can spend a small amount of money in the big scheme of things and have reassurance by speaking to Jen or signing up to a course.

I found our short discussion so helpful and very pleased I contacted you - I'm feeling much more motivated and confident!

Amanda H.

I feel incredible - like a weight has been lifted off my shoulders

I found compliance for Australia incredibly confusing and daunting to look at. 

Jen was recommended by two other brands that had entered the Australian market - so glad I followed their recommendation!

Good businesses mitigate risks early. The cost of this service far outweighs the cost associated with a packaging or product recall.

Michael M.

Best thing we have done is having Jen review our labels and website

I loved that Jen advised what we couldn’t say and made suggestions on what we could – she provided a solution. You won’t regret having your labels and website reviewed. It has made all the difference to our products – now I can order huge label quantities with confidence going forward.

I highly recommend Jen to everyone. Extremely thorough, informative and very helpful.

Tanya S.

I'd recommend Jen in a heartbeat!

Jen is very professional and the way she delivered the report was thorough, detailed and explained which legislation/ regulations were applicable to each piece of feedback which was very helpful. This enabled me to action her feedback confidently and easily.

I was most happy with Jen's professionalism and approachability. Her services are a must for small business owners navigating the tricky waters of cosmetic packaging regulations and compliance! I am a very satisfied customer and look forward to working with Jen again in the near future 🙂

Yasmin W.

We now feel a lot more confident that we’re on the right path

With Jen’s vast knowledge of the industry and legislations, we're now at ease and can continue to focus on making a great product.

Jennifer was super helpful through the entire process and always took time out of her day to respond to our many many questions! We would definitely recommend this service. Thanks Jennifer!

Shradha B.

 

It's 100% worth the investment for peace of mind!

I'm new to this game and wanted to work with someone I could be confident knew about all the necessary industry requirements.

Jen picked up some key things I needed to have amended, which was a relief as I wanted to avoid potentially costly headaches and setbacks further down the track!

I was impressed by how thorough and prompt Jen was in her review - and her patience and understanding as I pulled together all the necessary pieces needed for her to complete the review. I wouldn't hesitate working with Jen again!

Michelle R.

It's so great to such a resourceful wealth of knowledge assisting us

We were looking for clarity and direction when it comes to compliance.

Jen is the best in the business when it comes to her knowledge around compliance in the cosmetic industry.

I can’t recommend her services enough! We love her prompt service, honesty and the direction she gives us.

Don’t hesitate to reach out to Jen if you need help!

Jack V.

Jen made my life easier and made becoming compliant stress-free

Jen's knowledge is priceless, whether you are a business, that has been running for a while, or a startup, there is always room to grow, as a person and as a business, by learning more.

She really went above and beyond, and I am so thankful I crossed paths with her. If you want someone who is passionate, a great person to work with, and has great attention to detail, Jen is the person you are looking for.

Rebekah J.

I was so glad we partnered together on the project and felt lucky that our paths had crossed

I followed Jen's content on LinkedIn and was looking for an expert in the space, and it made sense and was really good timing to work together as I prepared to launch a new brand.

Jen's rigorous approach and attention to absolutely every detail was invaluable.

I was so glad to take on her expert advice, and have a set of eyes that was looking after my brand at every turn.

Chris R.

MAKE YOUR MOVE

We've helped over 700 clients & students.

Now, it’s your turn.

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The Latest Insights & Updates

Cosmetic or therapeutic good? What pushes a product over the TGA line

Cosmetic or therapeutic good? What pushes a product over the TGA line

"Is my product actually a cosmetic?" It’s one of the most common questions I hear from brand owners and NPD teams developing a new SKU – and it’s important to answer before the formula is finalised, the name is chosen or the label goes to print. Get it wrong and it...

Cruelty-free: One of the most misunderstood claims in cosmetics?

Cruelty-free: One of the most misunderstood claims in cosmetics?

In skincare and beauty, 'cruelty-free' is one of the claims I see the most confusion around – from both brands and consumers. It might sound simple, but it isn't. There's no regulated definition, regulations around animal testing have changed significantly in recent...