From Compliant to Credible – Become the Brand People Trust
From label and claims reviews to corporate compliance solutions, we help you build a brand customers believe in.
We’re trusted by early-stage founders, scaling brands, retailers and corporate teams across Australia and internationally.












HI, I’M JEN, COSMETIC REGULATORY CONSULTANT & SKINCARE STARTUP MENTOR
When I started my own skincare brand in 2015 while working in corporate risk and compliance, I quickly realised there’s more to building a brand than great products – you need to navigate the regulations and make strategic, confident decisions in grey areas.
Watching other founders face similar struggles – relying on Google, Facebook groups and guesswork – inspired me to bridge the gap between compliance expertise and practical business strategy, helping brands build credibility from the ground up, not just tick compliance boxes.
Since 2018, I’ve worked with ambitious startup founders, growing brands looking to break into major retailers or expand their line, international brands entering the Australian market and corporate teams tackling complex regulatory challenges.
10+
YEARS IN COSMETIC INDUSTRY
700+
CLIENTS & STUDENTS SUPPORTED
10k+
PODCAST DOWNLOADS
13k+
GROWING COMMUNITY
WHAT WE’LL GIVE YOU

Understand Risk, Not Just Rules
Navigate the grey areas in Australia’s regulatory landscape with confidence – from claims to cosmetic-therapeutic boundaries. We explain what’s safe, what’s risky and what sits in between, not just “what’s allowed” – so you can make informed, risk-based decisions that protect your business.

Build Credibility, Not Just Compliance
Move beyond “just compliant” to build credibility with regulators, retailers and customers, through transparent communication, evidence-led claims and Clear Beauty™️ principles at every touchpoint.

Strategic Guidance, Not Just Box-Ticking
Get expert advice that considers industry best practice and your commercial reality, not just regulatory requirements. We help you turn compliance into competitive advantage.
START HERE
Which best describes your business?
Startup
Launching a cosmetic brand? Read the 7 Deadly Sins of Skincare Startups to find out the mistakes that stop brands from launching (or catch them out after they do).
FREE DOWNLOAD
Growing
Growing your brand or entering the Australian market? Find out how we can help – from compliance projects to retailer readiness and claims strategy.
VIEW SERVICES
Corporate
Large brand, retailer, manufacturer or distributor? Get custom compliance consulting, strategic guidance & corporate training to up-level your business.
LEARN MORE
Some of the brands we’ve worked with*
*As much as we love to name-drop, client confidentiality means we can’t share all the big names. What we can say is that we’ve worked with influencer and celebrity brands, and been trusted by brands stocked at leading retailers like Myer, MECCA, Sephora, Priceline, Adore Beauty, Coles and Woolworths - and even retailers themselves.
WHAT WE OFFER
What would you like to explore?
Label Launchpad
Start your brand the right way, the first time, with Label Launchpad – a 12-week program that gives you the knowledge, tools and support to launch a compliant, credible brand.
Regulatory Consulting
From label reviews, and compliance audits to cosmetic-therapeutic classification, strategic risk guidance and corporate training – expert support for businesses at any stage.
Speaking & Media
Contact Jen about speaking engagements and media contributions for engaging, expert industry insights on compliance, transparency and building credible brands.
MAKE YOUR MOVE
We've helped over 700 clients & students.
Now, it’s your turn.
BLOG & PODCAST
The Latest Insights & Updates
Cosmetic or therapeutic good? What pushes a product over the TGA line
"Is my product actually a cosmetic?" It’s one of the most common questions I hear from brand owners and NPD teams developing a new SKU – and it’s important to answer before the formula is finalised, the name is chosen or the label goes to print. Get it wrong and it...
Importing cosmetics into Australia: What overseas brands need to know
I regularly work with skincare and beauty companies based outside Australia who are looking to expand into the Australian market, so I've written this article to give you an overview of what's required and how I can help. Overall, there are fewer regulatory...
Cruelty-free: One of the most misunderstood claims in cosmetics?
In skincare and beauty, 'cruelty-free' is one of the claims I see the most confusion around – from both brands and consumers. It might sound simple, but it isn't. There's no regulated definition, regulations around animal testing have changed significantly in recent...










