I help skincare and beauty founders build a compliant brand, without the worry and confusion
Navigate the cosmetic regulatory maze and skincare business world with ease, so you can launch and scale your business with confidence and build an ethical brand that lasts.
WELCOME!
Hi, I’m Jen, Skincare Startup Mentor & Cosmetics Regulatory Expert
Since 2018, I’ve been supporting skincare (and other cosmetics) brand owners around the world in starting a skincare business and complying with the minefield of rules and regulations that come with it.
When I started my own skincare brand in 2015, I quickly realised it’s not all glitz and glamour. I had my fair share of facepalm moments along the way, and now nothing lights me up more than helping people build a compliant, ethical and successful brand (because these are all related!).
My signature course on how to start a skincare business in Australia has guided hundreds of beauty entrepreneurs through the steps to turn their passion into an ethical and profitable skincare brand, and I’ve helped hundreds of cosmetics brands worldwide get compliant for the Australian market.
Now, it’s your turn.
I’M HERE TO GIVE YOU:

Knowledge & tools
As a business owner, there’s so much to learn and do, so I’ve broken it all down for you into easy-to-understand information, plus time-saving tools and templates. Tap into my compliance expertise so you can focus on your own zone of genius!

Support
I’ll be there by your side as your personal cheerleader throughout your skincare business journey – and let’s have some fun along the way! I’ve got a range of courses and business mentoring packages to give you the support you need.

Peace of mind
Feel confident you’re on the path to building a compliant and sustainably successful skincare business, and that you’ve met your Australian compliance obligations.
How am I different?
Sure, there are other business course providers, coaches and regulatory consultants out there, but most of them don’t focus solely on cosmetics and beauty brands, and/or haven’t ever had their own skincare brand.
I’VE BEEN THERE, DONE THAT WHEN IT COMES TO SKINCARE BUSINESS
I love working specifically with cosmetics brand owners, and I’m so passionate about our industry and helping brands flourish.
With my combination of 13-year corporate background and 8-year+ industry experience, I’m able to take a unique and dynamic approach to how I can help you.
YOU CAN RELY ON ME FOR:
Friendly, personalised service
You won’t just feel like a number when you work with me – I love getting to know my clients and celebrating their successes.
Keeping you in the loop
I’ve been let down by service providers in the past, and know that a little bit of communication goes a long way to making sure clients are happy.
Expert, high quality work
I take pride in my work and love hearing feedback from clients and students about how I’ve gone above and beyond what they expected.

COURSES & GROUP PROGRAMS
“Hey Jen, I want to learn about…”
Starting a Skincare Brand
Label Launchpad is my signature program for building a wildly successful skincare brand.
Cosmetics Regulations
Stop losing sleep over labels & go from confused to compliant with Compliance Confidence.
Growing my Skincare Brand
Already launched but not seeing the results you want? Let’s change that!
Prefer to work 1:1?

Your Skincare Business Starter Guide
Get the FREE mini-guide and discover the first steps to building a wildly successful and compliant skincare business.
1:1 SERVICES
Ways we can work together
Label Reviews
Get your label checked for peace of mind you’re compliant with Australian laws and regulations.
Regulatory Consulting
Let’s cover off your compliance queries, from marketing claims to importing cosmetics.
Business Mentoring
Let’s work together closely to help you build a skincare or beauty brand that lasts.
Want to know how to work with me 1:1?
MAKE AN IMPACT
ARE YOU READY TO START YOUR OWN SKINCARE BRAND?
ON THE BLOG
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