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Importing cosmetics into Australia (+ CHECKLIST)

by | Oct 11, 2022 | Business, Compliance/Legislation, Featured | 8 comments

I often work with cosmetic brand owners and distributors worldwide who want to import cosmetic products, primarily skincare and hair care products, into Australia.

Here’s how I can help you if you’re looking to sell your cosmetics on the Australian market. 

Benefits of importing cosmetics into Australia
  • The good news for cosmetic importers is that Australian regulations are less strict than some regions such as the EU, which can make it easier to enter the market. For example, you don’t need to register the finished cosmetic products with a regulatory body.
  • Australians often tend to have a high disposable income, and consumer demand continues to grow for cosmetic products, so now is the perfect time to break into the market.
  • With the increase in online shopping, you don’t even need a bricks and mortar presence to be able to sell your products in Australia, and can easily sell via your website.
Importing Checklist

Here are 10 areas you’ll need to consider before importing cosmetics into Australia:

  1. Complying with Australian laws and regulations
  2. Registration – e.g. with the Australian Industrial Chemicals Introduction Scheme (AICIS
  3. Ingredients compliance
  4. Product safety
  5. Labelling compliance
  6. Marketing claims – e.g. avoiding therapeutic claims and false and misleading claims
  7. Intellectual property
  8. Distribution channels
  9. Importing goods – e.g. biosecurity requirements
  10. Customs duties and taxes 

To get a copy of the full 10 Steps to Importing Cosmetic into Australia checklist and learn more about the Australian cosmetics laws and regulations you’ll need to comply with, check out my Cosmetics Regulations 101 mini-course. It’s the perfect (and low-cost) first step for getting your brand ready for the Australian market! 

How I can help you

It’s easy to feel overwhelmed but I’m here to guide you through the importing process wherever I can.

For clients wanting to import cosmetics into Australia, I usually provide one or more of the following regulatory consulting services:

  • Label Review – reviewing your labels to ensure they comply with Australian regulations
  • Marketing Claims Review – reviewing marketing claims to ensure there are no false and misleading claims or illegal therapeutic claims
  • Website Review – reviewing your website to make sure it’s compliant with Australian legislation, including claims made on the website
  • Ingredients Checks – checking ingredients against the Australian Inventory of Industrial Chemicals and the Poisons Standard.

I don’t offer the following services:

  • Tax / GST advice (best to speak to an Australian-based accountant for this)
  • Agent for AICIS registration
  • Customs process advice (best to speak to a customs broker or freight forwarded for this)
  • Legal advice, e.g. in relation to business registration (best to speak to a lawyer about this)

Or you can check out the Cosmetics Regulations 101 mini-course I mentioned above. 

I look forward to working with you in the future!

Please feel free to contact me if you have any questions about how I can help you get your cosmetic products onto the Australian market.

Jen

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8 Comments

  1. Ellie

    Hi I would like to learn more about importing skin care products from korea to australia

    Reply
    • Jennifer - Skincare Business Foundations

      Hi Ellie, thanks for the comment.
      Yes I can definitely help with that!
      For clients wanting to import cosmetics into Australia, I usually provide one or more of the following regulatory consulting services:
      – **Label Review** – reviewing labels to ensure they comply with Australian regulations
      – **Ingredients Checks** – checking ingredients against the Australian Inventory of Industrial Chemicals and the Poisons Standard.
      – **Marketing Claims Review** – reviewing marketing claims to ensure there are no potential false and misleading claims or illegal therapeutic claims
      I also offer 30min Consulting Sessions and have a self-paced compliance course for people who want to do some of their own compliance checks and better understand the main obligations to comply with, including AICIS.
      Which option suits you best will depend on how involved you need/want me to be, and your budget.
      Please let me know if you need help choosing which option would be best, or if you have any questions about any of the options!
      Kind regards
      Jen

      Reply
  2. Rachel Lou Jenkins

    Hello – are beauty devices considered the same as cosmetics in australia? [not a medical device as eu defined]

    Reply
    • Jennifer - Skincare Business Foundations

      The definition of a cosmetic refers to a “substance or preparation” so depending on what you mean by beauty device then most likely not! I would need more information to give a definitive answer, which would be best done in a Consulting Session 🙂

      Reply
  3. Mehdi syed obaid

    Hi Im Considering to import the cosmetics from indonesia but got zero KNOWLEDGE how to begin with

    Reply
  4. Ashleigh

    Hey im not sure if im in the right place or if you could please direct me, im wanting to create my own cream for stretch marks or the second idea would be a skin tightener for double chin fat.

    Reply

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Jennifer Rudd Skincare Business Foundations 28

Hi, I'm Jen

Founder of Skincare Business Foundations, I help skincare and beauty founders build compliant and ethical brands that last.

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