Importing cosmetics into Australia (+ FREE CHECKLIST) 

 February 19, 2021

By  Jennifer - Skincare Business Foundations

Lately I’ve received an influx of enquiries via the website from cosmetic brand owners and distributors wanting to know how to import cosmetic products, primarily skincare and hair care products, into Australia.

This got me thinking about how I can help, so I’ve written this article and created a free checklist.

Benefits of importing cosmetics into Australia
  • The good news for cosmetic importers is that Australian regulations are less strict than some regions such as the EU, which can make it easier to enter the market. For example, you don’t need to register the finished cosmetic products with a regulatory body.
  • Australians often tend to have a high disposable income, and consumer demand continues to grow for cosmetic products, so now is the perfect time to break into the market.
  • With the increase in online shopping, you don’t even need a bricks and mortar presence to be able to sell your products in Australia, and can easily sell via your website.
10 Steps to Importing Cosmetics into Australia checklist

I’ve created a free checklist to highlight some of the key things to consider before importing cosmetics into Australia.

The 10 Steps to Importing Cosmetics into Australia checklist covers the following topics:

  • Laws and regulations
  • Registration
  • Ingredients
  • Product safety
  • Labelling
  • Marketing claims
  • Intellectual property
  • Distribution channels
  • Importing goods
  • Customs duties and taxes

Download the free checklist:

Importing Cosmetics into Australia

Sign up to receive the guide straight to your inbox, plus emails every 3-4 weeks packed with skincare business tips and cosmetic regulation updates (you can unsubscribe at any time). 

How I can help you

It’s easy to feel overwhelmed but I’m here to help you through the importing process wherever I can.

My services include:

  • Label Review – I can review your labels to ensure they comply with Australian regulations
  • Marketing Claims Review – I can review any marketing claim you want to make to ensure there are no false and misleading claims or illegal therapeutic claims
  • E-Commerce Audit – I can review your website to make sure it’s compliant with Australian legislation and optimised for sales conversions
  • Consulting – I can provide custom consulting packages based on whichever areas you need help with.

I don’t offer the following services:

  • Tax / GST advice (best to speak to an Australian-based accountant for this)
  • Agent for AICIS registration (this is something I may look to do in the future)
  • Customs process advice (best to speak to a customs broker for this)
  • Legal advice, e.g. in relation to business registration (best to speak to a lawyer about this)
Facebook support group

You can also join the Importing Cosmetics into Australia Facebook group for peer-to-peer advice from other international brands looking to import their products.

I hope this has been helpful and I look forward to hopefully working with you in the future.



About the Author

Hi, I'm Jennifer - cosmetic regulatory consultant for Australian skincare brands. After running my own skincare business, and having a 10-year+ corporate background in risk management, auditing and compliance, I decided to combine my business know-how and industry knowledge to help others build a solid business foundation.
Since 2018, I've been supporting skincare brand owners with friendly expert advice and time-saving regulatory guides. And my signature course on how to start a skincare brand in Australia.

Jennifer - Skincare Business Foundations

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