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Navigating marketing, myths and mistakes in the beauty industry with Fiona Tuck

by | Feb 29, 2024 | Business, Marketing, Marketing Claims, Podcast | 0 comments

In this episode of Skincare Social, we explore the complexities of marketing, myths and mistakes in the beauty industry with guest, Fiona Tuck.

With over 30 years of industry experience, Fiona spills the tea on her incredible journey to date, navigating fearmongering and the importance of staying true to your brand values.

We delve into the widespread spread of misinformation within the industry. Fiona and I are on the same page here: unravelling these misconceptions is key to empowering consumers to make informed decisions about their skincare routines and overall wellbeing.

We cover insightful and controversial topics including:
– What’s involved in getting a product TGA listed
– How marketing has changed over the years
– Why being ‘woke’ or ‘fearmongering’ is not the best marketing strategy
– What NOT to say when targeting the ‘mature’ demographic
– How education gaps in the industry lead to the spread of misinformation and what we can do about it

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Let’s connect on instagram: @skincarebusinessfoundations

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Jennifer Rudd Skincare Business Foundations 28

Hi, I'm Jen

Founder of Skincare Business Foundations, I help skincare and beauty founders build compliant and ethical brands that last.

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