Dive into the dynamic world of branding with Alex Stockdale of Haven Studio, an amazingly talented brand designer who has loads of experience creating beautiful skincare and beauty branding. Alex shares her expert insights on establishing and growing a compelling brand identity. This conversation is a treasure trove for business owners eager to understand and harness the power of effective branding.
In this episode, Alex explains:
- The key differences between brand and branding and why both matter to your business.
- Why having a solid brand strategy is ESSENTIAL and how it can elevate your business.
- Where your brand story fits into your overall strategy and how to make it resonate with your audience.
- Practical tips for building a strong brand on a limited budget.
- Key questions to ask and red flags to watch for when selecting a branding expert.
Plus, we discuss a standout example of a skincare brand that has mastered its branding and what you should know before starting your branding journey.
LISTEN NOW:
SHOW LINKS:
- Build your unique brand story in 60 minutes or less! Grab Alex’s free brand story workbook.
- Join Alex’s super-low-cost course “Be the Brand”, which goes over all the basics with an interactive workbook to create your own foundational brand strategy.
- Connect with Alex on Instagram.
- Check out Alex’s Brandology podcast.
- Visit the Haven Studio website to see Alex’s services or make an enquiry.
- Starting a skincare business? Download my free Skincare Business Starter Guide.
Jen has worked with Australian and international skincare and beauty brands on regulatory compliance since 2018, drawing on a background in corporate risk and compliance and degrees in Business and Psychology. Jen speaks regularly on cosmetic regulation, including at the Australian Society of Cosmetic Chemists (ASCC), the New Zealand Society of Cosmetic Chemists (NZSCC), in-cosmetics Korea, and Monash University.
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