In this episode, I’ll be talking to Saul Pyle, Founder and Creative Director of skinterest, all about product development and formulation. It’s a big and important topic that a lot of new skincare and beauty brand owners don’t really know a lot about because it’s hard to find information online!
- The benefits of working with a formulator
- Must-know facts about the new product development process
- The truth about how long it REALLY takes to develop a new product
- What intellectual property is and what it means for you as a brand
Plus I spill the tea on a copycat business I came across earlier this year and give you my 3 biggest lessons from that experience. Something that being so niche, I never expected to be a problem – but it was a nightmare!